The most unpopular business phrase in the UK

This IAB has launched a campaign to rid the UK of cheesy motivational business phrases, and further educate the market about the importance of online advertising disciplines.

The IAB surveyed 100 respondents all working within the internet marketing industry, via questionnaires and in-depth interviews, to form a top ten most hated cheesy business phrase list. The survey found that ‘blue sky thinking’ is the most hated phrase throughout businesses in the UK today, whilst clangers such as ‘singing from the same hymn sheet’ and ‘thinking outside the box’ had a high percentage of the vote and were considered highly irritable.

IAB top ten most hated business phrases:

1. Blue sky thinking
2. Singing from the same hymn sheet
3. Thinking outside the box
4. Touching base
5. Run it up the flagpole and see who salutes
6. End to end solution
7. We must reach out
8. Evolution NOT revolution
9. All on the same page
10. Team work makes the dream work