July 2016

The automotive industry is a key sector online, accounting for 8.1% of the total market (IAB/PwC adspend survey H1 2015). As all the methods of digital advertising are ever...
When it comes to digital advertising there is always a difficulty when it comes to attribution, particularly in mobile. Having a browser and app environment just adds...
Join us for 'Sound Investment', where the IAB Audio Council will bring you the latest developments and offerings in online audio, demonstrate the brand effectiveness of the...
The IAB’s ever popular Search Conference reminds us how much a part of human activity search has become in two short decades. Search is now almost instinctive human...
With mobile firmly establishing itself both an effective and creative medium its never been more important to understand how to successfully implement a mobile strategy....
Come along to our August research breakfast where IAB members will be sharing their latest research on the industry!
We're over half way through the year, so come and see what we’ve done so far and what we have planned for the second half of 2016.
Paid Search has been a trusted channel for marketers driving their businesses for many years. According to the latest IAB / PwC Digital Adspend study in 2015, Paid Search...
What does a world of ever increasing information sources and platforms mean for attention? How do people make decisions about which media to devote their attention to? Do...
Using the theme Make – Distribute – Measure, leaders and influencers will share their experiences and thinking around how content and native advertising is defining a new...
This workshop is for advertisers only. Video advertising has reached critical mass. Video ad spend exceeded £500m, driven in part by a seismic growth in Mobile video –...
Join us at our Adblocking seminar where we will take you through the latest developments in Adblocking and what that will mean for the digital advertising industry.
Our Ad Ops Network events are an opportunity for the operational community to come together and hear from experts on the subjects that matter most to them.
The Technology & Telecoms industries are key sectors online, with the telecoms sector accounting for 7.2% and technology 5.7% of the total market (IAB/PwC adspend...
Advertisers spent £1.1 billion on “Online Performance Marketing” in 2014; up 8% on 2013 and it generates £16.5bn in sales, equals £15 for every £1 spent.
Video consumption on mobile has rapidly increased over the last five years and with this has come the exciting prospect of creating compelling mobile video campaigns. In...
12/10/2016 to 13/10/2016
Engage 2016 will be our first two-day conference, coming October 2016. Watch this space for more information!
Despite strong growth in display, Search continues to be the most dominant, significant and highly trusted advertising channel in its own right and the key to a truly...
Programmatic can be confusing even for the most advanced digital marketers.
Join us at the IAB where we will be holding another Vertical Snapshot, this time all things finance! In this snapshot delegates will hear from sector experts to learn more...
Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading...
If you are confused about the different attribution models out there and what each them can mean for your business, or if you are new to the online advertising world, come...
A one-day course for advertising sales professionals who require a foundation to intermediate course in digital display advertising sales.
Come along to our last research breakfast of the year where there will be breakfast and some great research from our members!
A one-day course for advertising sales professionals who require a foundation to intermediate course in the digital creative solutions sales.
This one day course is relevant to Creatives, Managers, Sales, Client Services and of course Digital and other Project Managers.
With the exciting opportunities that online video offers, including interactive, 360 degrees, and vertical formats you’ll hear from industry experts about how to take...
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the...
Come to this fun filled evening where you can witness some of greatest creative campaigns from the past 12 months all the while having a drink… or two… or three… Who knows...
Traditionally the last seminar of the year, our speakers will predict what will happen to the digital landscape during the next year and beyond! We heard predictions on...
02/05/2017 to 04/05/2017
The IAB UK Leadership Summit took place from Wednesday 18 - Friday 20 May, and was the central thought leadership