April 2015

Are you looking for a clear status picture of the opportunities that native and content-led advertising solutions can provide publishers and a greater understanding of the...
The advancement of digital has changed the way brands behave. To be successful in connecting with consumers in the digital age, a brand has to develop a wide range of...
The Internet Advertising Bureau will be presenting the results of the third annual Online Performance Marketing study (OPM) carried out by PwC during this short breakfast...
This course is designed for sales professionals who are fairly experienced in offline media but need more digital know-how to hit their targets.
Join us for our award winning Mobile Engage conference, celebrating the Connected Future.
Digital projects are complex beasts. From video pre-rolls and social games, to mobile apps and Facebook pages, effective digital project management is crucial for the...
The IAB will host its' first ever Charity Quiz Night in aid of Mind this May!
As programmatic on mobile firmly establishes itself as both an effective and efficient way of buying and selling mobile inventory it’s never been more important to...
We all know FMCG marketing isn’t necessarily about an immediate purchase, either on or offline.
Come along to our June research breakfast where IAB members will be sharing their latest research on the industry!
If you’re a brand, agency or publisher looking to understand how to achieve the highest ROIs in digital, how to optimise your revenue streams or learn how OPM can help...
The IAB Digital Marketing Essentials Course is the only course you need to understand all the basics about digital - over just two days!
Content Marekting
The IAB’s second Content Conference seeks to consider the content and native landscape from an audience perspective.
There was a time when the words Creativity and Data were never uttered in the same sentence. Data analysts and Creatives worked on the opposite side of a marketing campaign...
Our Media Owners Sales Techniques study showed that 37% of mobile advertising was bought programmatically in 2013 and it’s only getting bigger! Whether you’re and Agency,...
With an ever-evolving digital industry, the only thing we can guarantee year on year is change and growth. With new mobile milestones being hit every quarter, its often...
Since Betamax, VHS and DVDs the digital world has taken over the entertainment and media market by storm. It is now the third biggest spender in digital (IAB PwC survey H1...
Save the date for our second annual Digital Britain Conference in Manchester
With 8 in 10 gamers preferring to download a free game app with advertising than pay for one without (IAB Gaming Revolution, 2014) it seems a perfect place for brands to...