The CPA model works and this seminar will look at different ways in which affiliate marketing can add value to your marketing programme. It will also explore recent changes and upcoming technologies that affiliate programme managers will need to know about.
Agenda:
1:00 Chairman’s welcome
Dan Redfearn, IAB
1:05 Standardization and self regulation - what the channel is doing to ensure it remains safe and worthwhile.
Matt Bailey, i-level
1:25 Insights into how to run a successful affiliate marketing campaign
Kevin Edwards, Affiliate Window and Red letter Days
Dan Powel, CJ and Lina Patel, lastminute.com
2:05 Panel session and Q&A
Matt Bailey, Duncan Popham, Kevin Edwards, Lina Patel, Dan Powel
(Please submit any questions ahead of time to dan@iabuk.net)
2:20 Close
