Brand building and creativity

With fascinating research from Microsoft Advertising, we looked at the importance of online advertising for brand advertisers by demonstrating a clear link between online ad engagement and measures of positive brand impacts, both online and offline. We also learned top tips for creative social media campaigns, how to make your mobile campaigns stand out and hear the latest creative case studies.

Programme:

12.45pm

Lunch

1.00pm

Introduction

Tim Elkington, Head of Research, IAB

1.10pm

Dwell – online ad engagement & what makes a good ad

Tim Lumb, Microsoft Advertising

1.30pm

Building brands through social media

Neil Kleiner, Head of Social Media, Havas Media UK

1.50pm

Mercedes-Benz case study

Jeremy Garner, Weapon7

2.10pm

Beyond the click – creativity in mobile marketing

Nick Shadbolt, Account Director, Candyspace Media

2.40pm

End