From display advertising campaigns, building great apps and mobile sites, to using mobile messaging to change perceptions our brand building and mobile event took our delegates through some of the best work in mobile. Our speakers showed them some great creative campaigns, the kind of results you can achieve on mobile and give practical advice on how to integrate mobile into your marketing plans.
Programme:
12.45pm LUNCH
1pm Introduction
Jon Mew, Head of Mobile, IAB
1.15pm Creativity in Mobile Marketing
Jonathan Abraham, European Brand Sales Director, AdMob
1.35pm Best Practises for Building Brands through Apps & Sites
Nick Shadbolt, Account Director, Candyspace Media
1.55pm How to Integrate Mobile to Your Brand Campaign
Mick Rigby, Chairman, Yodel
2.15pm Q&A
2.30pm END
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