The first event in our Brand Building series, this event revealed tried and tested recipes of integrating search with other digital marketing channels. Looking at both paid and natural search and also touching on social search and landing pages, this session was vital in showing you how search can increase the hunger for your brand.
Programme:
4.00 Introduction
Henry Elliss, Asscociate Director of Social Media, Tamar
4.10 The State of Search Marketing 2010
A deep dive analysis of the top findings in the IAB National Search Marketing Barometer 2010, a ‘state of the nation’ survey of the top 100 advertisers in the UK
Jack Wallington, Head of Industry Programmes, IAB
4.30 10 Top Tips for making Social and Search work together
Henry Elliss, Asscociate Director of Social Media, Tamar
4.50 Landing pages - what works best for you?
Alastair Douglas, Head of Marketing & Analysis, Simply Business
5.10 Q &A
5.30 Finish
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