The evolution of Social Media has moved at such a fast pace that not all marketers have had time to grasp its full potential, yet with its proven record to increase brand awareness and develop great relationships with consumers, marketers need to be enlightened to its many possibilities.
As we all know, the internet is getting bigger, but with the dominance of mobile and the growth of wearables, our screens are getting smaller.
At our Search conference the IAB’s Search council works year round to bring you a jammed pack agenda with the latest insights, best practises and inspirational speakers.
Using the theme Make – Distribute – Measure, leaders and influencers will share their experiences and thinking around how content and native advertising is defining a new chapter in the story of advertising.
Engage 2016 will be our first two-day conference, coming October 2016. Watch this space for more information!