Investment by brands in content and native advertising is rising rapidly. According to the latest IAB adspend report, it accounted for 26% of all digital display in 2015 – 46% of mobile display. This is no passing fad and reveals a strong trend revealing digital media’s legitimate brand...
Engage 2016 will be our first two-day conference, coming October 2016 with the theme of Power & Choice.
With the exciting opportunities that online video offers, including interactive, 360 degrees, and vertical formats you’ll hear from industry experts about how to take advantage of the tools available that make digital such an exciting place to be, and how video can drive your bottom line!
The IAB’s brand new Performance Affiliate Conference has been devised to explore the role of Affiliate marketing within the wider marketing mix and a brand’s overall business strategy, whether that’s connecting directly to customers or managing marketing investment vs media cost