Digital brand building course

When it comes to brand building digital marketing is one of the most powerful weapons in a marketer’s armoury. The explosion in internet use has opened up a whole new range of tools and platforms, as well as new audiences, which brands can use to increase their online presence.

Course content:

• How to create a Digital brand building strategy
• The digital media market, key display advertising techniques , overview of the most effective Digital Display formats for increasing your online presence
• Introduction to media planning and buying for brand building purposes
• In depth workshop specifically on Online Video Advertising
• Detailed , practical guide to using Social Media to build brands
• Full coverage of Mobile Marketing and all major disciplines – SMS , location specific, Bluetooth, advertising and applications
• Introduction to the basics of in-game advertising
• How to use PPC and SEO knowledge to enable you to drive brand awareness
• Use all the major SEM tools
• Learn about conversational marketing and how to get people talking about your brand
• Understand the fundamentals of Digital PR
• Useful techniques on effectively using Email Marketing for brand building purposes
• Content strategy for websites and other owned media
• Brand building measurement e.g. dynamic logic

Who Should Attend?

• Creative Agencies
• Media Agencies
• Clients
• Digital Owners
• Ad Networks
• Media Owners

Skill Level

• Intermediate