There are practical guided exercises through-out which enable delegate to put learnings into practise and key take outs and documentation to enable you to confidently implement good digital project management into your business. This course can work as a stand-alone day, or as part of a modular two day course with the Project Management Intermediate
Covering:
- Why digital is so important
- Digital projects: Understanding how they’re different
- Overview of the key digital opportunities
- Things you need to think about
- Critical Success Factors, Consumer Insights and Personas, IA
Digital project management roles and key processes - how to use them to make sure you deliver for your client and your agency including:
- Initiating, Planning, Executing, Monitoring and Closing process
- Scoping a Digital Project: Scoping statements, Business Requirements, Usability Factsheets etc
- Documenting requirements
- Functional Specs
- Planning: Methodologies – Waterfall, Agile, Prince 2
- Scheduling top tips
- Understanding Value Engineering
- Allotting Responsibility and workflows
- Risk Management
- Monitoring and control
- Managing changes, change control
- Testing options, procedures and tools
- Introduction to legal requirements
- Understanding key success measures
- Carrying out Wash ups
- Why advertise online?
- In this section
- Ten reasons to advertise online
- Getting started
- Brand advertising online
- How the IAB can help
Did you know
40.3 million
UKOM data shows that over 40 million people in the UK (aged 2+) use the internet every month
- Disciplines & markets
- Disciplines
- Vertical markets
Did you know
£1.128 billion
In 2011 UK advertisers spent over £1 billion on display advertising alone, with the sector growing 13.4% year on year (IAB / PwC AdSpend Study Full Year 2011)
- Research
- In this section
- Online adspend
- Mobile adspend
- Research library
- Audience measurement
- Submit your own research
Featured
- Resources
- Policy
- Events
- Training
- News & Blogs
- In this section
- Browse all news & blogs
- About
- In this section
- Our story
- Membership
- Member directory
- Councils
- Creative Showcase
- Press centre
- The IAB team
- Contact
- Jobs
- International IABs
- IASH
- Industry links
Did you know

Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
You are here
Sidebar content
...goes here
Sidebar content
...goes here













