Date:
Wednesday, 22 June, 2011
Time:
8:45am - 1.00pm
On this workshop delegates:
- Gained all the best and most up-to-date advice on the benefits of email marketing.
- Learned about strategy, creative, implementation, results and reporting to produce great work.
- Were able to network with workshop facilitators on a one-to-one basis.
The event included interactive sessions and a competition where participants considered a brief, prepared by leading industry figures, and worked in teams to develop a pitch. The best work won a prize.
Who should attend:
- Ideal for all new staff
- Marketing managers planning to introduce email marketing to their marketing mix, or looking to develop a more coherent approach to their email marketing
Agenda:
8.45
Registration and breakfast
9.00
Welcome and task introduction
9.15
Group pitch preparation
Judges will be looking at the group's ability to demonstrate that they have addressed key criteria, such as:
- strategy
- creative
- implementation
- result reporting
11.15
Refreshments and networking
11.45
Winners present their pitches
During the break the judges will be selecting three groups to pitch their presentations to the audience with the support of our facilitators.
12.30
Voting and awards
13.00
End of event
