Entertainment Conference

Internet marketing has always been a key communications tool for the entertainment industry. This conference will provide a comprehensive guide to the ways in which entertainment brands have harnessed the qualities of online across a range of disciplines to build their brands. It will also focus on the growing importance of mobile, video and of course social media.

Presentations:

9.00am BREAKFAST

9.30am - Orange
Nick Buckely, Everything Everywhere

9.50am - Tribal Fusion
Graham will be presenting some research about Profiling Video Gamers, showing that online is the lead influencer of game buyers, and presenting some of the strongest online video creative.
Graham Ratcliffe, client strategy manager, Tribal Fusion UK

10.10am - Gamehouse, formally Real Games
Social Gaming – focusing on our TNS. Newzoo research which quantifies how users interact with gaming on social platforms & to what extent, behavioural patterns along with the future of casual social gaming.
Rumbi Pfende, UK Country Manager

10.30am - Live Nation
How Live Nation’s strategy reacted to the fundamental shifts within the music business over the last 5 years, and led to the merger with Ticketmaster
Live Nation Entertainment’s rise to become the single biggest artist business partner globally
How record industry decline has changed artists’ engagement with brand partners
That access, not content, is now king
How LNE identified data as the final frontier for music promoters and artists

10.50am BREAK

11.10am - Brightcove
Transformation Imperatives - Business & Technology Strategies for the Media Industry
Accelerated technology cycles and associated shifts in consumer behaviour are creating transformation imperatives. Using a video strategy framework whilst incorporating these transformations with multiple devices and social media, can drive to-line growth and traffic.
Luke Gaydon, VP of Operations, Brightcove

11.30am - AKQA
Talking about their Heineken Star Player campaign: example of using social media within entertainment when combined with a chunky insight about entertainment consumption, and a big injection of very clever technology innovation.
Andy Hood, Head of Creative Research

11.50am - Yahoo!
Yahoo! and the Movies… a Users Journey.
Denise Parkinson, Entertainment Partnerships, Yahoo!

12.10pm - MPG Media Contacts
Nik Wheatley will be presenting and he is our Strategy Director - he'll be presenting our E! Entertainment case study for the social media video app we created to boost ratings for their 'Live from the Red Carpet' show.

12.30pm FINISH