IAB Non-member: £120 +VAT
Advertiser: FREE
This event will take a look at the future of digital advertising, looking at the future formats coming out this year.
This event will give you an insight into new formats which will be adopted during 2012, and for the first time we will be awarding outstanding formats our Future Formats Award, dedicated to breathing new life into online advertising. The award was launched in response to increasing digital adspend - in the first half of 2011 this soared 14% to £2.26 billion and display advertising accounted for nearly a quarter of this. In spite of this investment, there is significant opportunity for innovation and creativity in reinventing advertising to drive brand equity at scale.
The award rewards media owners and technology companies that have developed the most cutting edge formats for brands to use. The Award is supported by the IPA, whose members form the judging panel.
This event is for anyone interested in innovation and creativity in digital display advertising.
Join us at the awards ceremony where we will be announcing the best in class formats to inspire creativity in 2012. If you are interested in entering the awards (entries close 14th February), find out more here.
