IAB Non-member: £120 +VAT
Advertiser: FREE
This event will examine case studies, research and planning to demonstrate how digital integration is now the central discipline in making the most of an integrated campaign.
2.10pm Registration
2.30pm Welcome & Introduction
2.35pm An Agency Perspective
Susan Kingston-Brown, Business Director , Starcom MediVest
3.00pm IAB Tablet Research - Three Device Lives: Tablets in Context
IAB research reveals consumers feel that even with extensive developments in tablet devices a role still remains for smartphones, desktops & laptops – allowing them to retain their staying power in consumers’ portfolios of devices. Looking at over 600 consumers' daily usage, this study shows where, when and why people are using tablets in context with their mobile and pc usage.
3.25pm The Search for Integration
How search fits with other media - a look at cross media studies. Gareth Owen, Head of Search, Steak Digital
3.50pm Value Click
- An overview of booking display advertising across multiple sites and platforms
- How online display integrates with other media
- Judging success – how to identify the impact of different display media?
Richard Sharp, UK MD ValueClick Media
