IAB Non-member: £300 +VAT
Advertiser: £150 +VAT
Speakers
Clare O'Brien -Industry Programmes Consultant - IAB
Jon Hook - Senior Associate Director - Mediacom
Jasper Martens - Head of Inbound Marketing Communications - Simply Business
Leena Shah - UK Communications Marketing Manager - Microsoft
Patricia Klein - Digital and Social Media Marketing Manager EMEA - Cisco
Harriet Minter - Strategic Manager, Law at Guardian News & Media
Agenda
9.30-10.15am
(45 minutes)
Intro to the day & overview - setting the scene
The industry as it stands
The rise of Social channels
New Platforms & trends
10.15-11.15am
(1 hour)
Comms planning for Social Media
Understanding and segmenting your audience
Identifying the components
Content creation for Social
Internal and external resourcing
11.30am-1pm
(1 hour 30 minutes)
Creating a successful framework
Crisis planning
Response mechanism
Event planning
Handling customer complaints
Case Study
2.00pm – 3.00pm
(1 hour)
Measuring the success of your campaign
Objectives for your business
Choosing the right metrics & optimisation
Demystifying these metrics
Tools and technologies for measurement
3.00-3.15pm Afternoon tea break
(15 minutes)
Integration
Integration of Social Media into your plan
Organisational communication
Providing ROI
4.15-4.45pm
(30 minutes)
Q&A – filling out your action plan
