
In addition to presenting the results, the event will examine the cultural differences between UK sports fans and fans watching sport in other countries and the implications this has for international brands and their digital strategies.
Not only relevant for advertisers interested in sports content, the event is essential for those wishing to understand male oriented target audiences and their attitudes to advertising and commercial digital content.
Everyone attending this event can enter the prize draw to win a signed and framed Iker Casillas Spain shirt and a signed and framed John Terry England shirt (both pictured above), kindly donated by ESPN.
As another bonus, Tottenham Hotspur legend Ossie Ardiles will be speaking at the event, sharing his World Cup memories and explaining what it's like to play in - and win - the World Cup.
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40,000,000
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month
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£2,350,000
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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