In conjunction with PricewaterhouseCoopers (PwC), the IAB produces twice yearly online advertising spend figures in the UK. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK.
The figures are analysed by type of advertising (e.g. display, search and classified), advertising format (e.g. banners / embedded, pre-roll and post roll video or affiliate) and sector of advertiser within display (e.g. finance, entertainment or consumer goods). The results also enable trend analysis over time on a like-for-like basis and place the value of online advertising spend within the context of the whole UK advertising market.
Join us at the IAB to hear first hand the Adspend results for full year 2011.
