Date:
Tuesday, 31 January, 2012
Time:
1pm - 3.00pm
Location:
IAB Offices, 14 Macklin Street, London, WC2B 5NF
Cost:
IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE
Enquiries:
This event will look at optimising mobile with online as well as presenting new IAB research - The mobile optimisation journey observation.
1.00pm – 1.05pm Welcome
1.05pm-1.35pm Mobile and Online Journey Observation – Exclusive research from the IAB studying how consumers use the internet and mobile together in the purchase decision
Alex Kozloff, Senior Mobile Manager, IAB
1.35pm – 1.55pm Using mobile and online advertising to influence the shopper
Stefan Bardega, Managing Partner, Mediacom
1.55pm- 2.15pm A very mobile Christmas? A review of mobile’s influence on the shopper in xmas 2011.
Ben Phillips, Director of Business Development, Velti
2.15pm – 2.35pm The importance of mobile instore, from vouchers to payments
Russell Buckley, CMO, Eagle Eye
2.35pm – 2.55pm Q&A & FINISH
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