IAB Non-member: £120 +VAT
With tablet adoption on the rise, it’s important to stay ahead of the curve in terms of consumer expectations. At this mobile seminar, you’ll get inspiration for being creative in this channel while also learning how to ensure that your advertising message comes across.
9:30 – 9:35 Intro - IAB
9:35 – 9:55 MediaSense Research - Kristine McFeat, Yahoo!
09:55 – 10:15 Tablet - The Next Generation - Lee Fels, The Guardian
10:15 – 10:35 Getting your creative seen
Tablets have advanced the way we interact with brands online. However, there are still challenges to brands advertising across these new devises. How do you get your creative seen when placements are limited, brands have not fully optimised their sites and users have developed banner blindness? This session will look at best practice strategies for getting your creative seen and engaged with cross platform.
Simon Gamble – Head of International Sales, Vibrant Media
Mark Whistler – Global Product Marketing Director, Vibrant Media
BREAK 10:35 – 10:45
10:45 – 11:05 Creativity on tablets - Ilicco Elia, Head of Mobile at LBi
11:05 – 11:25 Responsive Design - Adnan Lalani, Designer, Movement
11:25 – 12:05 Creative Showcase – featuring Celtra, WSM, The Weather Company International and Microsoft
• Harry Robinson, Director of Agency Sales, at Celtra Europe
• Mark Stephens, Digital Director - WSM Communications
• Lindsay Wiles, Strategic Sales Director, The Weather Company International Inc
• Arthur Tindsley, Creative Technologist at Microsoft