Make the Most of it: Real Time Advertising Conference

Wednesday, 19 March, 2014
10:30am Registration 11-5:30pm Event followed by drinks at The Old Crown, New Oxford Street
British Museum, Great Russell St, Drinks reception at The Old Crown, New Oxford Street, London, WC1B 3DG
IAB Member: £249 +VAT
IAB Non-member: £498 +VAT
Advertiser: FREE
0207 050 6961
This event is fully booked

Event Presentations

Member only downloads

Criteo3.5 MB
Google2.3 MB
MediaMath 27.84 MB
Millennial Media Exchange 20.99 MB
Quantcast 14.9 MB
Rocket Fuel 14 MB
The Exchange Lab22.7 MB
TubeMogul7.62 MB
Videology1.21 MB
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Figuring out where people are, when they’re there, and how to reach them are concepts as old as time. But today’s technology makes reaching people real-time easier and more efficient than ever before.

Join us at the British Museum for our real-time advertising conference where industry experts will share insights to help you get you started or take your real time advertising from good to great.

10.30am: Registration, tea & coffee

11.00am: Welcome & introduction

Steve Chester, Director of Data & Industry Programmes, IAB

11.10am: Real Time in the Real World

Dan Plant - Group Strategy Director and Real Time Planning Director, MEC

Real time advertising is already the buzz word of 2014, but aside from a few celebrated examples, most businesses are understandably nervous about trying it for themselves. The fact is that real time doesn’t just happen, and to be in a position to take advantage of the possibilities there are some simple key behaviours you need to adopt.

11.30am: Media mixology – the art of connecting with your customer

Tim Webster, Chief Strategy Officer & Co-founder, The Exchange Lab

The Exchange Lab will look at how brands can enable themselves to connect with their customers through the right media mix, discussing the rise of the programmatic marketplace, potential challenges for marketers and how getting the right mix of players through a multi-platform approach works powerfully to connect brands with their customers in real time.

11.50pm: Programmatic and brand advertising: A match made in heaven

Jana Eisenstein, SVP Global Accounts, Videology

As TV audiences shift to digital environments, brand marketers have a great opportunity to reach this growing and active audience through programmatic tools. Programmatic provides brand marketers with the tools to target their audiences at scale, using metrics they understand, whilst leveraging the transparency and power of digital. This session will demonstrate how taking a programmatic approach to your video advertising can increase efficiency, complement your TV strategy and help build life-long relationships with consumers.

12.10pm: The power to transform

Jamie McCloskey, Head of Programmatic, AOL & Steph Miller, Programmatic Trading Manager, Zoopla

In this unique session, two companies that are advertisers, publishers and technology providers share their insights into the promise of programmatic. More than just real-time bidding, programmatic has the power to transform the advertising industry in a way we haven’t seen since the rise of the Internet. Join AOL and a partner brand as they walk you through their programmatic partnership and what they’ve learned along the way. 

12.30pm: Lunch

1.30pm: Programmatic Perfection: How to deliver the commercial difference for your business

Damon Combrinck, VP, Platform Solutions EMEA, MediaMath 

The last 12 months saw the term programmatic firmly secured as a watchword for digital marketers. But while programmatic is a staple for many brands, what steps need to be taken to ensure a business yields the maximum benefits from the opportunities it can offer? In this presentation, MediaMath together with a leading client, will explore the 'hows' of programmatic.

1.50pm: Brand Safety Panel 

Brand safety is undoubtedly one of the most important considerations for marketers today. In December 2013 cross-industry agreed brand safety guidelines were released to the market which establishes a clear set of principles to minimise the misplacement of advertising. Join our leading expert panel of marketers to discuss and debate these recently released guidelines, the importance of brand safety, what the future holds for brand safety and what marketers need to know!

  • Chair - IAB - Nick Stringer, Director, Regulatory Affairs 
  • Agenda21 - Pete Robins, Managing Partner
  • Amnet UK - Sacha Bunatyan, COO
  • PulsePoint – Gareth Shaw, Commercial Director EMEA
  • DataXu – Martin Brown,  Vice President, Managing Director UK and Nordics

2.15pm: Real-Time Insights Deliver Real-Time Moments

Phil Miles, Managing Director, Doubleclick UK & Richard Wheaton, CEO, Neo@Ogilvy, EMEA

We think a big development in real-time advertising will be the ability not just to get more data, but to get actionable insights. Getting better business insights out of a growing amount of signals will become much easier and more real-time. While an exciting idea, big progress can mean confusion, and requires first taking basic steps to get our "houses in order." There are simple things you can do now. Neo@Ogilvy will show you how having the right foundation delivered the insights that allowed them to drive up performance for clients across Europe.

2.35pm: Break

2.55pm: Real-time advertising through the customer lifecycle

Caroline Kinsman, Manager, Online Marketing, & Attila Jakab, Client Services Director, Infectious Media

Brand, customer acquisition and loyalty programmes are rarely seen holistically on a plan. Yet this is exactly the opportunity real time advertising delivers. In this presentation Infectious Media, alongside their client Waitrose, will share examples of how real-time advertising can deliver across the whole customer lifecycle.

3.15pm: Programmatic buying: The Real Time Brand Opportunity

Dominic Trigg, VP & European MD, Rocket Fuel & Robert Foulkes, Online Marketing Manager, Monarch

Brand marketers have traditionally relied on click-through rates or other, less relevant metrics to understand if they’re reaching the best audiences and to tune their campaigns. Optimising based on click rates or conversion rates provides no guarantee of results, and often does not apply to an advertiser’s brand metrics. This session will explain how ad campaigns can be optimised in real-time based on brand perception and audience characteristics.

3.35pm: Viewability Panel

The Importance of Viewability – TubeMogul 

  • Chair - Magnetic - James Green, CEO
  • TubeMogul - Graeme Lynch, Head of Business Development and Publishing EMEA
  • Integral Ad Science - Niall Hogan, MD
  • Financial Times - Jon Slade, Commercial Director, Digital Advertising

4.00pm: Break

4.20pm: Criteo

Patrick Wyatt, VP Product & Analytics, Criteo 

Performance Display has come of age. It is increasingly an automatic part of the annual marketing plan, alongside search and television. In part this reflects the scale that it can now deliver. But Performance Display is about much more than scale as it uses state-of-the art technology to individually and in real-time target exactly the right users for an advertiser, and show them an individually personalized messages at the best possible time. A few questions remain unanswered for advertisers:

How incremental is Performance Display to the other marketing channels that I use? Does it bring me users that I couldn’t otherwise reach, or am I simply paying twice for the same people? What sort of people click on Performance Display ads? Are these the same people who are advertiser’s target customers?

4.40pm: Only Data Has The Answer

 Louise Hemming, Head of Client Development, Quantcast & James Barker, Digital Marketing Leader, Concern Worldwide

We live in a time where data is the superstar. It makes media buying accountable, it underpins spend and is the backbone of our industry. So (with all the publicity) why does most data get ignored? The industry’s obsession with last touch means that only one data point has really mattered. Crazy but true. In this session Quantcast will present a case study to demonstrate how to get the most from your data in order to maximise conversions.

5.00pm: The future's bright, the future's mobile

Zac Pinkham, Managing Director in EMEA, Millennial Media in EMEA & Anna Tracey, Country Group Manager, Northern Europe at AppNexus

Programmatic transformed desktop advertising and as users migrate to a multi-screen world and brands seek real time engagement, the future is increasingly mobile. This presentation will explore the new mobile landscape and show how programmatic will continue to transform digital advertising as we know it.

5.30pm: Close & thanks

5.30-7.30pm: Networking drinks – The Old Crown, New Oxford Street


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