Many experts are predicting the trend to continue in 2010 with the introduction of more Android handsets, and the iPhone now being on sale across the Orange and Vodafone networks.
From the Carling iPint to the Barclaycard Waterslide app, branded apps are also becoming increasingly important. But with still a relatively limited percentage of people using apps, is it more important to build an app with richer content or to build a site that can be accessed by all?
Our debate will bring together a panel of mobile experts to debate the proposition mobile apps are more important than mobile sites, you get to vote who is right.
For the motion:
Amer Hassan, Senior Manager, Apps & Developer Marketing, Vodafone
Chetan Damani, Managing Director of acrossair
Oliver Newton, Head of Emerging Platforms, iLevel
Against the motion:
Christian Louca, Managing Director, YOC
Clive Baker, Managing Director, Movement
Tim Hussain, Head of Mobile & Video Advertising, BSkyB
