There is huge potential for marketers to tap into mobile messaging as an advertising medium, and this event organised by the DMA and IAB will help advertisers understand how to get involved.
The event will be the first chance to see some exclusive IAB and DMA run research, done in co-operation with Marks & Spencer, Orange and Incentivated. This research examines consumer attitudes to mobile messaging, as well as testing the effectiveness of live campaigns to both the M&S CRM database, and the Orange Shots and O2 More databases.
The research will be backed up with case studies of successful mobile messaging campaigns from Incentivated. and comment from industry experts in a panel, to help inspire and inform anyone who wants to increase their understanding of mobile messaging as an advertising and CRM platform.
Programme:
17.00 Registration
17.30 Presentations & panel
19.00 Drinks and canapés
20.00 End of evening
Booking: Amelia Bingham (0207 291 3353) or CLICK HERE
Price: DMA & IAB members free, non members £25.00
Sponsor ORANGE and INCENTIVATED
Partner IAB
