Date:
Tuesday, 20 March, 2012
Time:
10.30am - 12.00pm
Location:
IAB Office, 14 Macklin Street, London, WC2B 5NF
Cost:
IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE
Every year, the IAB works with PricewaterhouseCoopers (PwC) to release information on the size of the mobile advertising market in the UK.
This is the only study that combines real data, sourced from publishers and networks, combined with industry expertise to show how much is being spent on mobile advertising.
This invaluable information gives the market an understanding of not only how much adspend is going on mobile, but also which industries are investing the most and the formats they are spending on.
Join us at the IAB to hear first hand the Mobile Adspend results for full year 2011.
Presenting the results:
Jon Mew, Director of Mobile & Operations, IAB
Alex Kozloff, Senior Mobile Manager, IAB
Anna Bartz, Manager PwC
Agency Q&A:
Mark Halliday, Head of Mobile, Manning Gottlieb OMD
Oliver Newton, Head of Emerging Platforms at Starcom MediaVest Group
George Dixon, Mobile Manager, Mediacom
Alex Newman, Head of Mobile, OMD
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