MRAID Power Hour

This event has already taken place
Date: 
Thursday, 15 August, 2013
Time: 
3.00-4.30pm
Location: 
IAB Offices, 14 Macklin Street, Covent Garden, London, WC2B 5NF
Cost: 
IAB Member: FREE
Advertiser: FREE

If you are not familiar with MRAID, you can read more about it here, but essentially it is a project to define a common API for mobile rich media ads that run in mobile apps, creating a standardized set of commands that developers creating rich media ads will use to communicate what those ads do (expand, resize, get access to device functionalities such as the accelerometer, etc).

Joe Laszlo from  IAB US will host an informal session to explain what MRAID is , the business problems MRAID addresses, how MRAID and HTML5 coexist, and how different vendors are implementing/supporting it to date and hold a Q&A session with IAB UK members.