Real Time Advertising: The Evolution

The IAB UK is hosting its first ever conference on Real Time Advertising (RTA) aimed at advertisers, agencies and publishers who need to know more about this rapidly growing sector. 

RTA has become a hot topic over recent months, causing fundamental changes in the online display landscape and the media trading industry. The Real Time Advertising Conference follows last year's sell out event Real Time Advertising seminar, 'Real Time Advertising: The Truth', which reinforced the need for more information around this particularly complex industry.

The Real Time Advertising Conference will cover key issues such as: using data to make decisions; programmatic buying; the publisher perspective; and real time creative solutions.

This event is for advertisers, agencies and publishers who are would like to know more about the ever evolving online display landscape and how real time advertising is changing the media trading industry.

The following video was played at the event to help demystify the real time advertising space:

Agenda:

1.00pm Introduction

Guy Phillipson, CEO, IAB

1.10pm Real Time Selling

 Alex Tait, Director, International Digital Acquisition, American Express 

1.30pm Making sense of RTB

An early adopter and innovator in the use of RTB, Sky is now one of the largest buyers of real-time inventory in the UK.  Matthew Turner, BSkyB and Martin Kelly, Infectious Media, will explain how RTB is revolutionising the way that Sky use online display media to acquire customers and increase life-time value.

Matthew Turner, Director, Online Sales and Marketing at BskyB

Martin Kelly, Managing Partner of Infectious Media Ltd

1.50pm Real Time Creative Solution

Michael Steckler, UK MD, Criteo

2.10pm BREAK

2.30pm Debate

'Real time bidding will commoditise the majority of publisher inventory by 2015.'

Sky – Tim Hussain, Head of Platform Development & Partnerships at BSkyB

Yahoo – Dora Michail, Yahoo! DR, EMEA

Nicolle Pangis - President, Real Media Group, Europe, a subsidiary of 24/7 Media

Vivaki – Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center

Efficient Frontier – Jonathan Beeston, Global Marketing Director at Efficient Frontier, an Adobe company

3.00pm Real Time Advertising & Networks

Richard Sharp, UK managing director, Valueclick Media and head of trading, ValueClick

3.20pm Programmatic buying - what does this mean? How does it all fit together? 

Tanzil Bukhari, Head of Buyer Relations EMEA, DoubleClick Ad Exchange at Google

3.40pm The publishers perspective

Tim Gentry, Head of Optimisation & Effectiveness at Guardian News & Media

4.00pm BREAK

4.20pm Its not all about DR, what about the brand?

Jana Eisenstien, MD, Videology

4.40pm Master mind session

Chair - Juila Smith - Communications Director, Jemm Group

Timothy Anderson Flink, Managing Director, UK, adnetik

Tony Evans, Corporate Development Director, Crimtan

Sue Hunt, Head of Right Media EMEA

Greg Williams, Co-Founder, VP - EMEA Business Operations, MediaMath

Tom Jenen, Admeld Commercial Director, Google EMEA

5.10pm Real Time Buying: The past, present and future of display advertising

Anthony Rhind, Co-CEO, Havas Digital

5.30pm Thanks & Close

5.30pm - 7.30pm Drinks & Canapes