This year the emphasis was on brands, with sessions focusing on search and social media, the rising importance of universal search and a look at what’s to come. Through cutting edge case studies from industry leaders, we aimed to prove to brand advertisers that you can use search for brand building.
Programme:
12:30 Lunch
13:00 Introduction & Overview, Jack Wallington, IAB
13:20 Building a Brand through Search
Shuvo Saha, Industry Leader CPG, Google UK
13:40 Joined up search
Martin McNulty, Client Services Director, Forward3D
13:50 The rising importance of universal search
Alex Hoye, CEO, Latitude
14:10 BREAK
14:30 Search & Social Media Report
Cedric Chambaz, Marketing Manager, Search & SMB, Microsoft & Kieron Matthews, Marketing Director, IAB
14:50 Cross media integration & planning
Gareth Owen, Head of Natural Search & Alastair Boyle, Group Account Director, Steak
15:10 Demystifying Data for Search Marketers
Jonathan Beeston, Client Services Director, Efficient Frontier
15:30 Q & A
15:50 Finish
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