Recent IAB research into the use of search marketing by Online Publishers identified a number of key techniques most publishers aren’t using that could significantly increase revenue, such as PPC for subscription sites, branding, ensuring a base level of SEO knowledge and identifying tools to help plan content and measure success. In answer, the IAB Search Council has produced a Search Toolkit for Online Publishers that offers useful techniques and tools to help publisher use of search.
Speakers:
Jack Wallington, IAB Search Council Chair
- the importance of Online Publishers looking to new search techniques
Colm Bracken, Group Search Manager, Microsoft market insights
- information about the publisher market to help marketers use search
Emma Frazer, Industry Head, Google
- search marketing techniques every Online Publisher should consider.
Daniel Wilkinson, Search Director, JellyFish
- Timeout case study explaining how to use PPC to generate revenue from a subscription site alongside an advertising model.
Q & A
