When it comes to digital advertising there is always a difficulty when it comes to attribution, particularly in mobile. Having a browser and app environment just adds another layer of complexity.
Join us for 'Sound Investment', where the IAB Audio Council will bring you the latest developments and offerings in online audio, demonstrate the brand effectiveness of the channel, tackle topics like attribution, and showcase the greatest in audio creative.
Join us at our Adblocking seminar where we will take you through the latest developments in Adblocking and what that will mean for the digital advertising industry.
Video consumption on mobile has rapidly increased over the last five years and with this has come the exciting prospect of creating compelling mobile video campaigns. In fact ‘40% of UK respondents reported watching more video on their smartphone versus last year’ (IAB Mobile Video Consumption,...
Programmatic can be confusing even for the most advanced digital marketers.
Traditionally the last seminar of the year, our speakers will predict what will happen to the digital landscape during the next year and beyond! We heard predictions on all things Mobile in 2015 and on Data in 2015. What will this year’s event focus on?