Events library - Seminars

Industry focus on native and content-based advertising continues to increase and all the evidence is that this rich and multi-various form of digital advertising is here to stay.
In our multiscreen world reaching and engaging with consumers has never been more challenging. How do you get your message across to a customer who is engaging with media whilst on the move, across a variety of screens, large and small.
As we continue to advance, more businesses and companies come on the scene to innovate new technologies that can make our lives easier and further connect us.
We all know FMCG marketing isn’t necessarily about an immediate purchase, either on or offline. It’s about getting your brands set in the mind of the consumer and setting yourself apart from the competition with a great product and even better advertising creative so that when they are on their...
With 8 in 10 gamers preferring to download a free game app with advertising than pay for one without (IAB Gaming Revolution, 2014) it seems a perfect place for brands to place their ads.