Events library - Seminars

As we continue to advance, more businesses and companies come on the scene to innovate new technologies that can make our lives easier and further connect us.
The advancement of digital has changed the way brands behave. To be successful in connecting with consumers in the digital age, a brand has to develop a wide range of skills to grow relationships with their customers.
The Internet Advertising Bureau will be presenting the results of the third annual Online Performance Marketing study (OPM) carried out by PwC during this short breakfast briefing.
We all know FMCG marketing isn’t necessarily about an immediate purchase, either on or offline.
Our Media Owners Sales Techniques study showed that 37% of mobile advertising was bought programmatically in 2013 and it’s only getting bigger! Whether you’re and Agency, Publisher or an Advertiser this is something you NEED to know about.
Since Betamax, VHS and DVDs the digital world has taken over the entertainment and media market by storm. It is now the third biggest spender in digital (IAB PwC survey H1 2014) and as it gets harder to grab the viewers attention, how can you make yours stand out?
With 8 in 10 gamers preferring to download a free game app with advertising than pay for one without (IAB Gaming Revolution, 2014) it seems a perfect place for brands to place their ads.