Events library - Seminars

31/03/2015
In our multiscreen world reaching and engaging with consumers has never been more challenging. How do you get your message across to a customer who is engaging with media whilst on the move, across a variety of screens, large and small.
15/04/2015
The IAB is inviting brands and agencies to come to hear from Dr Simon Hampton, a psychologist from the University of East Anglia and the IAB’s ‘doctor in the house’, and learn more about psychology and the behavioural powers of digital.
23/04/2015
As we continue to advance, more businesses and companies come on the scene to innovate new technologies that can make our lives easier and further connect us.
29/04/2015
The advancement of digital has changed the way brands behave. To be successful in connecting with consumers in the digital age, a brand has to develop a wide range of skills to grow relationships with their customers.
28/05/2015
We all know FMCG marketing isn’t necessarily about an immediate purchase, either on or offline.
28/07/2015
Since Betamax, VHS and DVDs the digital world has taken over the entertainment and media market by storm. It is now the third biggest spender in digital (IAB PwC survey H1 2014) and as it gets harder to grab the viewers attention, how can you make yours stand out?
23/09/2015
With 8 in 10 gamers preferring to download a free game app with advertising than pay for one without (IAB Gaming Revolution, 2014) it seems a perfect place for brands to place their ads.