Events library - Seminars

Driven by the Performance Marketing Council, the IAB’s cross-Council Green Paper takes a comprehensive look at how Online to Offline (O2O) is shaping up and how retailers are addressing both the opportunities and challenges as customers move between online and physical shopping environments. Come...
In this seminar we will invite some of our influential members to come to discuss the thorny issue of ad blocking debate through a serious of presentations... and of course a debate!
The automotive industry is a key sector online, accounting for 8.4% of the total market (IAB/PwC adspend survey H1 2014).
Join us for a series of positional presentations followed by a debate on transparency with perspectives from both sides and those in between.