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At this afternoon seminar we will be asking our speakers to inspire you with some great creative content campaigns and letting you know the reasons why they worked, which in turn will get you thinking outside the box about your next content campaign.
Programmatic on mobile has firmly established itself as both an effective and efficient way of buying mobile inventory, with 64% of the mobile display market being traded programmatically in 2014 (Source; IAB Media Owners Sales Techniques). Furthermore a recent IAB survey of advertisers found that...
With the world of digital advertising constantly evolving it can be a lot to take in. Come along to our Data and Creativity seminar where our speakers will showcase the latest campaigns and case studies showing how these once two separate departments, data and creative, now need to work hand in...
Whether you’re a traditional or digital marketer, and whether your job is on the client, agency, publisher or ad tech side of the business, this seminar will equip you with a straightforward view about how data is transforming modern marketing and helping businesses to become more successful.
Come along to our Advanced Attribution seminar where we will be showcasing the latest developments in attribution modelling. This seminar is aimed at delegates with a good knowledge of attribution.
Location is arguably what sets mobile apart from other forms of media, and is something which brands and agencies should be excited about.
When it comes to digital advertising there is always a difficulty when it comes to attribution, particularly in mobile. Having a browser and app environment just adds another layer of complexity.
Join us at our Adblocking seminar where we will take you through the latest developments in Adblocking and what that will mean for the digital advertising industry.