Events library - Seminars

06/08/2015
The path to purchase has become increasingly complicated, with consumers researching and purchasing products offline, as well as via multiple devices and in multiple locations online.
10/08/2015
The Retail sector is now the forth-biggest spender in terms of online advertising and accounts for 12.1% of the total spend (IAB/PwC adspend survey Full Year 2014).
10/09/2015
Come along to this event to hear all the ways you can use location to create successful creative campaigns! AGENDA: 2:45pm - Introduction 2:50pm - An overview of Mobile Location
16/09/2015
Once again the IAB UK proudly supports Social Media Week London, opening our doors to present some of the greatest creative social media campaigns from 2015.
23/09/2015
With 8 in 10 gamers preferring to download a free game app with advertising than pay for one without (IAB Gaming Revolution, 2014) it seems a perfect place for brands to place their ads.
05/11/2015
The automotive industry is a key sector online, accounting for 8.4% of the total market (IAB/PwC adspend survey H1 2014).