Events library - Seminars

Location is arguably what sets mobile apart from other forms of media, and is something which brands and agencies should be excited about. Up until a few years ago there were only a few data sources, however, location adds another contextual layer to further enhance advertising across devices...
Once again the IAB UK proudly supports Social Media Week London, opening our doors to present some of the greatest creative social media campaigns from 2015.
With 8 in 10 gamers preferring to download a free game app with advertising than pay for one without (IAB Gaming Revolution, 2014) it seems a perfect place for brands to place their ads.
Come along to our attribution seminar where our industry experts will analyse the developments and challenges in attribution modelling.
Join us for a series of positional presentations followed by a debate on transparency with perspectives from both sides and those in between.
The automotive industry is a key sector online, accounting for 8.4% of the total market (IAB/PwC adspend survey H1 2014).