This seminar will provide businesses involved in the trading of display advertising with an overview of the current work on tackling copyright infringement online.
This event will see the launch of the recent email marketing handbook of the same name, produced by the IAB email council and sponsored by Return Path
Traditionally, marketing and advertising activities have been kept in sharply differentiated silos. However, today’s most effective brands power up their engagement and achieve better results by adopting an integrated approach.
Join us at our research breakfast briefing where we will be giving our IAB members the chance to catch up on any recent pieces of IAB and members research.
Join us for peer-to-peer insights and a lively group discussion as we explore some of the challenges in performance metrics and analytics from a B2B perspective.
With shoppers turning to smartphones and mobile apps to research products and engage in-store, the retail landscape is changing at a rapid pace. Recent research from the IAB shows that this trend will only continue; 69% of UK consumers expect their...
IAB will be launching the results of our research that aims to understand more about how brand advertising decisions are made and the perceptions that brand advertisers have around digital advertising. The project also aims to identify what the...
With tablet adoption on the rise, it’s important to stay ahead of the curve in terms of consumer expectations. At this mobile seminar, you’ll get inspiration for being creative in this channel while also learning how to ensure that your advertising...
Some of the most exciting and creative uses of digital media—across video, display and social media—can be seen in automotive. Drive better campaign performance and improve your understanding of this vertical with insights from the best...
Join us at our research breakfast briefing where we will be giving our IAB members the chance to catch up on any recent pieces of IAB and members research
