IAB Non-member: £120 +VAT
Advertiser: FREE
The digital and social markets are moving at a terrific pace with a new application, technology or tool launched hourly. In this blizzard of new developments are we losing sight of what the customer really wants, and how they like to be communicated with?
Motion: The online marketing industry is too easily distracted by the latest ‘shiny technical object’, reducing its effectiveness and ability to achieve results.
Arguing against the motion - believe keeping up with the latest technical developments is essential to stay relevant in today’s communications landscape
Rob Salmon – Director of Digital Marketing, Torchbox
Liz Scarff - social / digital media consultant and multimedia journalist
Alex Tait, Director, International Digital Acquisition at American Express
Arguing for the motion – who see a clear focus on well-established marketing principles as fundamental to success:
John Pritchard, Creative Strategist, UK, Microsoft
Jules Duncan – Senior Consultant, Headstream
Jon Bishop - Head of Social Media, PayPal UK
Chaired by Tom Ollerton, We Are Social
Have a drink on us and join the debate.
