The IAB in association with the video platform Brightcove has prepared a series of three short, summertime power hours on key video marketing topics to help you chillax and synergise your inner video love. Attend for free and you will see the light. The light to help you beat the competition and make wads of cash with the best video campaigns on Earth. Peace.
Those wacky broadcasters, traditional newspapers and magazine publishers are blasting our minds with more video content than ever. Portals are helping us connect with it all and brands are creating more of their own video content. Over 32 million people are watching video clips every month according to ComScore. It’s far out people!
25 August, 3.00 - 4.00pm:
What:
The best way I explain this is as a Creative Ad Units Bakeoff.
We have the top 3 heavy hitters in the 3 orgs that will represent: Magnetise, Brainient and Eyewonder.
The idea is that in an hour and with a table of up to 10 guests each you'll walk the participants through the whole process of taking a creative campaign and relevant assets and turn them into next-gen ad units of your choice.
At the end of the session we'll pull the 3 up to show the rest of the crowd in a show-and-tell format.
How:
We're going to model this event off the a cookery show where we're giving you the assets now so you can do the "and here's one I prepared earlier" - that way no one gets stumped at the end and we have 3 completed solutions to show off. Obviously we don't want these to come out until the very end so have a think about what you can achieve during the hour and plan accordingly.
Please have your technical folk review our current support for Ad standards like VAST and VPAID, as well as our AdSDK that supports non-linear ads. http://support.brightcove.com/en/docs/using-vast-standard-brightcove-players
Please contact Jack Wallington to register interest.
For those that can't attend we'll be livestreaming the events via Brightcove Technology Alliance member Jackshoot.tv.
