IAB Non-member: £120 +VAT
Content and context have always been important considerations in marketing, but with today’s digitally savvy consumers, content and context are essential. Many winning marketers find that offering consumers valuable, informative and/or entertaining content tailor-made to a given context works more powerfully than traditional approaches to ad messaging and placement.
The strength of context-driven content is what’s driving a surge in native advertising opportunities. In social media, we have LinkedIn’s Sponsored Updates and Twitter’s promoted Tweets, trends and people—just to name a few. There are also multiple news brand sites’ own native ad offerings to consider, in addition to many more opportunities in the space.
How can marketers craft an effective strategy to leverage the power of native advertising?
Find out at this IAB seminar exploring how native advertising has resulted in big wins for some of the world’s leading brands and publishers.
3.30pm: Welcome & Introduction, IAB
3.35pm: Drive results; Go native in the world’s only professional feed
Ashraf Kamel, Head of Sales UK, LinkedIn
3.55pm: Content + Creative = Engagement
Matt Gower, Managing Director, Europe, Martini Media
4.15pm: Mythbusters - telling brand stories in the connected world.
What got you here isn't going to get you there, Phil Townend, EMEA MD, Unruly
4.35pm: Huffington Post
Noel Penzer, Managing Director, AOL Europe O&O
4.55pm: The End of Web Ad Evolution?
Luke will talk about the evolution of native advertising, and how the impact of the social and mobile web has culminated in something brands have always wanted online, an ad that is respectful to it's environment and relevant to it's audience.
Luke Townsin - Head of Creative, Twitter