With sessions on social media, mobile, and with new research from Microsoft Advertising, the forum was must for anyone with an interest in this vibrant sector, helping to ensure that your brand not only wins, but retains customers. We will also be examined in depth a range of success stories to find out what REALLY works.
Programme:
12.30 Arrival and Lunch
1.00 Introduction
Jon Mew, Head of Mobile, IAB
1.10 The role of On-Line Travel Agencies in the travel media mix
Faye Sheppard, Senior Manager Media Partnerships, Expedia
1.30 Europcar: Engaging customers through multiple screens
Caroline Mastoras, Strategic Account Manager, Microsoft Advertising
1.50 Looking beyond display acquisition metrics for online travel campaigns
Adam Pattison, Group Agency Director, Specific Media
2.10 Break
2.20 The importance of search in the Travel sector
Anneli Ritari, Big Mouth Media
2.40 Personalisation of the Web (and real-time creative)
Michael Steckler, UK Managing Director, Criteo
Haydn Parks, CRM Manager, Octopus Travel
3.00 Your Affiliate Travel Checklist
Katherine Eames, Affiliate Window Account Manager for LowCost Group & Opodo
3.20 Travel and Social media : Visit Norway case study
Fleur Hicks-Duarte, CEO, Pass It On Media
3.40 Q & A
4.00 Finish
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