With the rapid increase of GPS enabled handsets we’re now seeing a real increase in brands building highly targeted marketing campaigns and useful location based product and services.
Our ‘Using location on mobile’ seminar brought together some of the leading experts in the field to summarise the impact location is having, look at what consumers are doing and look the possibilities for advertisers across display, search and beyond.
The event was designed for advertisers and agencies and those just wanting to increase their understanding in mobile and gain an understanding into some of the things that are possible with location based services.
Programme:
9.30 Intro
9.40 How location will change advertising
Brad Liebmann, CEO, Geocast
10.00 What consumers are doing and what they think of location services on mobile Alex Kozloff, IAB
10.20 Using location in search
Steve Page, CEO, Mobile Commerce
10.40 Using location in display advertising and mapping
Mandeep Mason, Deputy Advertising Sales Director, EMEA, Navteq
11.00 Using location in products and services (examples and case studies of what brands have done)
Rob Thurner, Commercial Director, Incentivated
11.20 Panel Q&A
11.30 Finish
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