Video: In Demand - Half day conference

The Internet Advertising Bureau would like to invite you to our biggest online video advertising event IAB Video: In Demand where we’ll be celebrating the fastest growing ad format in the UK

After last year's sell out Video Engage event, we will once again be bringing you another half day conference delving into the world of online video advertising and marketing.

Online video advertising is one of the fastest growing advertising formats in the world. In the UK alone, online video advertising grew in 2011 by a market beating 100 per cent to reach £109 million (IAB / PwC Online AdSpend Study) - and all indicators point to a continued explosion in growth.

Very quickly, we’ll witness online video advertising become the biggest audio visual advertising channel, second only to broadcast. Indeed, 11 per cent of buyers are now allocating more than £100,000 for each of their online video campaigns.

Join us at the BFI Southbank to hear topics from social to measurement, devices, broadcast and connected TVs and celebrate this outstanding growth in an exciting arena.

Hear from two of our main sponsors, MediaMind and Unruly Media alongside key members of the IAB Video Council including YouTube. 

Agenda

12.00pm: Registration & Lunch

1.00pm: Introduction

Steve Chester, Head of Data & Industry Programmes, IAB

Steve Doyle, Commercial Director, InSkin Media 

1.10pm: The new Linear Lean-Back: When it comes to video, even online needs to be prime-time

This is no time for B movies. Advertisers must seriously improve the quality, quantity and ambition of video advertising, because consumers today expect blockbuster video on every screen. The lineshave blurred between the “lean-in” world of digital exploration and “lean-out” TV consumption. Now video is consumed everywhere from tablets to taxis. And as in-stream prepares to outpace all other media growth, advertisers can’t be conservative. Consumers are ready, 4G can handle it, HD is ubiquitous – so there’s no excuse (or consumer tolerance) for anything less than your best technical game, production quality and entertainment value. Join us for guidance on grabbing and measuring video opportunities on every screen.

Tej Rekhi, Innovation Strategist, MediaMind

1.30pm: The Brave New Rules of Advertising

Unruly will examine data from Unruly’s Social Video Lab – the only one of its kind in the world – to answer the following:

1. How has advertising changed in the last five years?

2. How do you create and curate epic content that resonates with your audience? How does this change by vertical?

3. Do the numbers of shares and views of your video correlate to uplift in brand advocacy or sales? How do you measure the ROI of social video?

Phil Townend, UK Managing Director, Unruly 

Daniel Best Planning,  Director, Unruly

1.50pm: Growth of Video Online (including Video Ad Skipping)

Harry Davies, Head of Solutions, YouTube 

2.10pm: Break

2.35pm: Real Time Bidding Panel Session

Topic: 'Video RTB will commoditise and devalue creativity'

Hear from inductry experts debating the pros and cons of RTB within video advertising 

Will King, Marketing Director, Unanimis

Rhys McLachlan, Corporate Development Director, Videology 

Chris Stark, Product Director, Infectious Media

Marc Galens, VP and GM, International, TubeMogul 

Andrew Moore, MD, SpotXchange 

Alex Macnamara, Commercial Director, UK, Tremor 

2.55pm: Connected TVs

Base79 will be exploring the opportunities and challenges for both content owners and brands in the connected TV space. 

Gulliver Smithers, CTO, Base79

3.15pm: Creative Showcase – Beyond Normal Formats

Hear from four of the members from the IAB council presenting for five minutes each showcasing the best in video brand campaigns. 

3.40pm: Break

4.05pm: Measurement Panel

The discussion around how VoD compares to TV/traditional, what the challenges, solutions and opportunities are and what the future holds perhaps in terms of universal measurement

Topics to include:

• Should VoD move towards TV measurement/KPIs?
• Cross device measurement - How do you overcome broken journeys?
• Will there be a future of unified measurement across VoD/Online/Traditional?
• Incremental reach – can this be achieved effectively through VoD?
• What is the future of measurement for VoD?

Liz Duff, Associate Director, Carat - Chair

Paul Goode, Head of Industry Relations, comScore Europe

Graeme Hutcheson, Head of Video UK, Specific Media 

George Robbins, Activation Manager, Starcom

Andrew Bradford, VP, Client Consulting, Media at The Nielsen Company

4.30pm: The Future with Xbox

Video content can be passed fluidly across platforms, so as a consumer your content follows you wherever you go.  XBOX has moved on leaps and bounds in the past few months and well worth a look. XB on TV (with Nuads), with Smartglass (mobile) and tablets is mind bending.  

Steve Edwards, Group Head, Microsoft

4.50pm: Broadcast and VoD

Channel4 will be touching looking at the recently launched YouView as well as what’s hot at the moment, the latest developments and what the future holdsVoD and broadcasters 

Keith Underwood, Director of Strategy,  Channel4 

5.10pm:Wrap-up & Thanks

Close & Drinks