Last year, the UK spent more money on digital advertising than on any other channel. Online is the new marketing mainstay, which means decision makers must be up to speed. This workshop will give you a deep dive into display advertising, where itís been and where it's going.
Video advertising has reached critical mass. Video ad spend exceeded £500m, driven in part by a seismic growth in Mobile video – sized at £164m in 2014, up 142% year on year.
With new research showing the giddy scale of programmatic trading in the UK it has become more important than ever to have a firm grasp on the principles and pitfalls of this growing trading method.