Events library - Workshops

20/09/2016
This workshop is for advertisers only. Video advertising has reached critical mass. Video ad spend exceeded £500m, driven in part by a seismic growth in Mobile video – sized at £164m in 2014, up 142% year on year.
29/09/2016
This workshop is aimed at advertisers, agencies and publishers looking to improve the efficiency and effectiveness of affiliate and lead generation marketing programmes. UK Marketers are now investing over £1.1 billion in online performance marketing which drives approximately 10% of UK eCommerce...
26/10/2016
Despite strong growth in display, Search continues to be the most dominant, significant and highly trusted advertising channel in its own right and the key to a truly integrated marketing mix. The IAB / PwC adspend survey showed that the search market was worth £3.77 billion for the whole of 2014...
02/11/2016
Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
23/11/2016
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the dominant trading method used by publishers to monetise inventory efficiently.