Events library - Workshops

With mobile firmly establishing itself both an effective and creative medium its never been more important to understand how to successfully implement a mobile strategy. This workshop will explore the convergence of data and creativity and will leave delegates with the knowledge and confidence to...
This workshop is for advertisers only. Video advertising has reached critical mass. Video ad spend exceeded £500m, driven in part by a seismic growth in Mobile video – sized at £164m in 2014, up 142% year on year.
Advertisers spent £1.1 billion on “Online Performance Marketing” in 2014; up 8% on 2013 and it generates £16.5bn in sales, equals £15 for every £1 spent.
Despite strong growth in display, Search continues to be the most dominant, significant and highly trusted advertising channel in its own right and the key to a truly integrated marketing mix. The IAB / PwC adspend survey showed that the search market was worth £3.77 billion for the whole of 2014...
Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the dominant trading method used by publishers to monetise inventory efficiently.