With mobile firmly establishing itself both an effective and creative medium its never been more important to understand how to successfully implement a mobile strategy. This workshop will explore the convergence of data and creativity and will leave delegates with the knowledge and confidence to...
Advertisers spent £1.1 billion on “Online Performance Marketing” in 2014; up 8% on 2013 and it generates £16.5bn in sales, equals £15 for every £1 spent.
Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the dominant trading method used by publishers to monetise inventory efficiently.