Events library - Workshops

16/08/2016
With mobile firmly establishing itself both an effective and creative medium its never been more important to understand how to successfully implement a mobile strategy. This workshop will explore the convergence of data and creativity and will leave delegates with the knowledge and confidence to...
20/09/2016
This workshop is for advertisers only. Video advertising has reached critical mass. Video ad spend exceeded £500m, driven in part by a seismic growth in Mobile video – sized at £164m in 2014, up 142% year on year.
29/09/2016
Advertisers spent £1.1 billion on “Online Performance Marketing” in 2014; up 8% on 2013 and it generates £16.5bn in sales, equals £15 for every £1 spent.
26/10/2016
Despite strong growth in display, Search continues to be the most dominant, significant and highly trusted advertising channel in its own right and the key to a truly integrated marketing mix. The IAB / PwC adspend survey showed that the search market was worth £3.77 billion for the whole of 2014...
02/11/2016
Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
23/11/2016
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the dominant trading method used by publishers to monetise inventory efficiently.