Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
This practical workshop will offer essential practical guidance on all things mobile programmatic; covering everything from how programmatic on mobile differs to online, through to use of data to leverage this opportunity.
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the dominant trading method used by publishers to monetise inventory efficiently.
Although it has been around for a while, search is shifting gear – fast – and there is still a lot to learn, and many new trends emerging. All marketing initiatives impact search: it can no longer be thought of in silo.