Mobile Engage 2014 - programme

Welcome and Introductions

9.00 - Guy Phillipson, CEO, IAB              

Session 1

Psyched and Out: The psychological triggers underlying the adoption and use of mobile devices

9.20 - Dr Simon Hampton, Lecturer in Psychology, University of East Anglia

Conquer with Context

9.40 - Mark Freeman, Founding Partner, Movement;   

Take 5ive

10.00 - Michael DeHart, interviewed by Stephen Lepitak, The Drum

The future of search

10.10 - Ian Carrington, Director of Performance, Northern and Central Europe, Google

The Era of Mobility

10.30 - Steve Parker, Co CEO, Starcom MediaVest Group London and Stewart Easterbrook, Executive Director of Performance and Digital Development, Starcom MediaVest Group

11.00 - 11.15 Breakout Session - The Lower River Room  

The Evolution of Integrated Ad Solutions on Mobile, Arti Shah, Agency Sales Director, The Weather Company

Channel the Stream 

11.25 - Bruce Daisley, Managing Director UK, Twitter

The mobile display story

11.45 - Mark Slade, Managing Director, 4th Screen

Digital Agencies Can’t Do Mobile

12.05 - Matt Goldhill, Creative Strategist, Mobile5

Take 5ive

12.25 - Sonia Carter, Mondolez  interviewed by Stephen Lepitak, The Drum 

The Final Five                          

12.35 - Jon Mew, Director Mobile & Operations, IAB

13.15 - 13.30 Breakout Session The Lower River Room 

Man and Mobile. Inside the special relationship: Tim Elkington, Director Research & Strategy, IAB

13.30 - 13.45 Breakout Session The Lower River Room 

Advertising made so transparent, you can see right through it! Chris Gobby, Head of mData, New Business, EE           

14.00 - Simon Wheatcroft, Ultramarathon Runner                         

Tesco's path to innovation 

14.20 - Nick Lansley, Head of Open Innovation, Tesco

Take 5ive

14.40 - Pamela Routley, Coty interviewed by Stephen Lepitak, The Drum        

5 mobile myths debunked

14.50 - David Sear, CEO, Weve

Panel session

15.50 - Jo Lyall, Mindshare; Theo Theodorou, Xad; Ian Dowds, InMobi; Claire Valoti, Facebook interviewed by Sophia Amin, Director of Marketing and Communications, IAB UK    

The competition for attention

16.20 - Tom Chatfield, Author  

Fireside chat

16.40 - Brian Blessed, Actor, Author, Mountaineer and Explorer in a fireside chat with Richard Eyre, IAB UK Chairman