Mobile Engage 2013: The Mobile Majority - programme
Mobile Engage 2013 will tackle the major opportunities and key issues at the heart of mobile marketing.
The agenda for the day will include presentations and discussions on:
Introduction - 9.00am
- 9.20am - The Guardian - Tim Gentry, Revenue Director
- 9.40am - Microsoft - Mandeep Mason, Director, Mobile & Windows 8 Advertising - International
- 10.00am - Room 101 - Daniel Rosen, CEO, EMEA, Joule; Craig Brown, UK Product Manager, Capcom; Seb Mossop, Regional Media Manager, Reckitt Benckiser and James Connelly, Managing Director, Fetch. Chaired by Alex Kozloff, IAB UK
- 10.20am - Quantcast - Konrad Feldman, Co-founder and CEO
Break - 10.40am
- 11.10am - Google - Mary Burris, Mobile Solutions Strategist and Dominic Allon, Director, Agency Sales
- 11.30am - eBay Europe - Alexander von Schirmeister, Vice President of Marketing, Operations and Advertising
- 11.50am - Payments Panel - Sandra Alzetta, Senior Vice President, Head of Mobile/Contactless Business Unit and Innovation Strategy at Visa Europe; Sienne Viet, Head of Mobile, Morrisons Plc; Alex Tait, Director International Digital Acquisition, AMEX UK and Nick Buckley, Mobile Marketing Lead, M&S. Chaired by Adrian Sarosi, Director of Sales and Marketing, OpenMarket
- 12.10am - IAB UK, Jon Mew, Director of Mobile & Operations
Lunch - 12.30am
- 1.30pm - Ad technology quick fire - Mahi de Silva EVP for Consumer Mobile, Opera Software. CEO Opera Mediaworks; Jana Sievers, Head of Global Supply, Madvertise; Theo Theodorou, Senior VP EMEA, Videology
- 2.00pm - Adfonic - Victor Malachard, CEO and Co-founder
- 2.20pm - Privacy Panel - Dave Evans, ICO; Ho Shin, Millennial Media; Alex Newman, OMD. Chaired by Marta Costas, Mobile Regulatory Affairs Manager at IAB UK
- 2.40pm - Weve - David Sear, CEO
Break - 3.00pm
- 3.40pm - Facebook - Christian Hernandez, Director, Vertical Business Partnerships
- 4.00pm - MEC - Jide Soba, Head of Mobile and Justin Taylor, Managing Director, Digital
- 4.20pm - Innospark Consulting UG - Nick Sohnemann, MBA, Founder and Managing Director
- 4.50pm - Marcus Brigstocke interviewed by Jonathan Milne, General Manager Europe, Celtra
Close and thanks - 5.20pm
Drinks sponsored by 4th Screen - 5.30pm
