The IAB partnered with AIMIA / I2C and MTM to deliver the research that uses Nectar card data to measure the sales uplift caused by exposure to display advertising across a number of FMCG brands. The event will include presentation of the full results followed by a Question & Answer session.
The art of planning and measurement: Does applying metrics of success to branded content and native stifle creativity?
Come to this fun filled evening where you can witness some of greatest creative campaigns from the past 12 months all the while having a drink… or two… or three… Who knows you might get some ideas for your own campaigns in the future! The event is also FREE for everyone to attend.
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the dominant trading method used by publishers to monetise inventory efficiently.
As programmatic on mobile firmly establishes itself as both an effective and efficient way of buying and selling mobile inventory it’s never been more important to understand this growing area of the market.
The IAB will be hosting its second charity quiz night in aid of the Cornwall Air Ambulance Trust in memory of Tom Bevan.
With the exciting opportunities that online video offers, including interactive, 360 degrees, and vertical formats you’ll hear from industry experts about how to take advantage of the tools available to make digital such an exciting place to be, and how video can drive your bottom line!
Better profits. More projects delivered on time. Happier clients. Less stressed staff. These are the benefits of good Digital Project Management.
A one-day course for advertising sales professionals who require a foundation to intermediate course in the digital creative solutions sales.
Come along to our last research breakfast of the year where there will be breakfast and some great research from our members!