As we all know, the internet is getting bigger, but with the dominance of mobile and the growth of wearables, our screens are getting smaller.
The IAB Digital Marketing Essentials Course is the only course you need to understand all the basics about digital - in just two days!
A one-day course for advertising sales professionals who require a foundation to intermediate course in the digital creative solutions sales.
Come along to our Advanced Attribution seminar where we will be showcasing the latest developments in attribution modelling.
This seminar is aimed at delegates with a good knowledge of attribution.
A one-day course for advertising sales professionals who require a foundation to intermediate course in digital display advertising sales.
The consumer goods sector is now the biggest spender in terms of online advertising and accounts for 29.4% of the total spend (IAB/PwC adspend survey H1 2015). Separately consumer goods is 16.1% and retail is 13.3%.
The evolution of Social Media has moved at such a fast pace that not all marketers have had time to grasp its full potential, yet with its proven record to increase brand awareness and develop great relationships with consumers, marketers need to be enlightened to its many possibilities.
With the explosion of content-based and native advertising in recent years, the breadth of what the term ‘content’ now covers —formats, platforms, message and strategy—and almost every brand now looking to have a digital content strategy (over a quarter of all display advertiser spend now goes on...
Come along to our May Research Breakfast where IAB members will be sharing their latest industry research on an array of subjects.
The IAB UK Leadership Summit took place from Wednesday 18 - Friday 20 May, and was the central thought leadership event for senior marketing and advertising leads to come together to discuss and advance the interests of our industry throug