'eco:Drive' by AKQA
Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.Event Archive
Here you can find the presentation materials from all our previous events.
Event Archive
10 DEC 2008 : SPECIAL : 
The IAB/Microsoft Advertising Creative Showcase awards
In the third Creative Showcase seminar of 2008, we will present the winners from August - November.
SUBJECT: CREATIVITY
Read More25 NOV 2008 : CONFERENCES : Engage for Finance- half-day conference
In these testing times, there’s one thing we can certainly rely on – that online and the finance industry have formed a bond that would now be impossible to break.
Read More12 NOV 2008 : CONFERENCES : IAB Engage 2008 Conference
In such a fast-paced, ever-evolving world, online is subject to extensive debate - changing behaviour, trends, bandwagons and the constant emergence of new advertising formats have been both a help and a hindrance to its development. One thing’s for sure, the web has come from nowhere in 10 years to challenge TV as the biggest marketing medium in the UK.
Read More 8 OCT 2008 : SPECIAL : PwC adspend study H1 2008
This seminar will present the results of our biannual online adspend study, conducted in collaboration with PwC, for the first half of 2008.
SUBJECT: SPECIALIST SUBJECTS AND MISC
Read More 7 OCT 2008 : SPECIAL : IAB Mobile forum
Mobile marketing and advertising is coming of age as an effective advertising channel, while not quite “the year of mobile,” the foundations have been laid for marketers to move past the purely experimental and onto executing highly effective and rewarding mobile campaigns.
SUBJECT: MOBILE MARKETING
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