'Nike Bootcamp by AKQA'
AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.For more on AKQA's award winning campaign.
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The Internet Advertising Bureau, the trade association for the internet marketing industry.
Display ads increase traffic
:20 Nov 2008
New research has shown that online display adverts can significantly increase interest in a brand, as well as driving up revenue.
UK surfers spend more time online
:20 Nov 2008
The UK has seen the biggest increase in the number of hours spent online, according to the latest research from Ofcom which analysed the digital habits of 12 industrialised nations.
Google launches keyword tool
:20 Nov 2008
Google is launching a new search-based keyword tool, aimed at helping advertisers target potential customers more effectively.
Online regulation ‘a fool’s errand’
:20 Nov 2008
Ofcom should focus on broadband accessibility for all rather than online regulation, according to the Guardian’s director of digital content, Emily Bell.
Microsoft embraces social networking
:19 Nov 2008
Microsoft has announced the introduction of a new version of its Windows Live software, offering similar features to social networking sites such as Facebook.
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Edit company profileUK internet adspend reaches £1.7 billion in H1 2008:
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