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  5. IAB Engage 2008
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    1. IAB Engage 2008
      1. Programme
      2. Speaker Biographies
      3. Event details
      4. 'One step beyond'
      5. Engage in pictures
      6. Rex Hamilton
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

IAB Engage 2008


Who's in control


 
Speaker videos
 
Watch videos from all the speakers.

Justin Billingsley
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Programme
 
Take a look at the full day's programme.

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Photo gallery
 
How Engage 2008 unfolded in pictures.

Kieron Matthews
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Review of the day
 
Download all the speaker presentations * here

Read the full IAB write up of the day here

Catch up with the Twitter action from the day here
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Rex Hamilton
 
Take a look at Rex Hamilton's video diaries.

Rex Hamilton
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Speaker Biographies
 
The stories behind those speaking this year.

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