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'eco:Drive' by AKQA
Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.Online Audiences
Who is online? Where are they online? And what are they doing online? Get to know the behaviour of the online audience.
We know women online - Hearst Digital and IAB
This research, carried out by Hearst Digital in conjunction with The IAB, provides in-depth insight into understanding women online
Note: Available to members only
- Online Facts & Figures
A summary of all the key facts and figures about the online marketplace
- The Online Audience - October 2008
This presentation brings together some of the latest research into the the online audience.
Note: Available to members only
- Brand New World
An insight into the ways that consumers' behaviours and brand attitudes are being shaped by the internet.
Note: Available to members only
- The Role of the Internet in Women's Lives
This study from handbag and iVillage offers insight into the online habits of women and the implications for advertising.
Note: Available to members only
- How Mums Use The Internet
Research looking at the importance of the internet to new mums.
Note: Available to members only
- The Luxury online Consumer
This study from the IAB and Wallpaper* explores the luxury consumers' use of the internet in researching for luxury goods.
Note: Available to members only
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