Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research & Case Studies
  3. News
  4. Events
  5. Training & Careers
  6. IAB Member Community
  7. Creative Showcase
  8. Join Us
  9. About & Contact
IAB RSS FeedRSS FeedPrint this pagePrint this page
  1. IAB UK Home
  2. /
  3. Research & case studies
  4. /
  5. Research
  6. /
  7. Standards & Guidelines
  1. Research & case studies
    1. Research
      1. Advertising effectiveness
      2. Broadband
      3. Business to Business
      4. Ecommerce
      5. European Research
      6. In-game Advertising
      7. Media Agencies
      8. Mobile Research
      9. Online adspend
      10. Online audiences
      11. Online & Other Media
      12. Online Video
      13. Social media
      14. Standards & Guidelines
        1. Branding Research Guidelines
    2. Case studies
*

'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Standards & Guidelines


 
Industry standards play an important role in easing the trading of online media and helping to grow the industry. Adopt these best practices so that your company is able to compete on a level playing field with the rest of the industry.

For further standards and best practice information, please visit the standards section of the IAB Europe website
  • IAB Online Brand Effectiveness Research Guidelines
    • The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
©2005 - 2009 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy
  5. Email a Friend