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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.
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Cowan Group



Tell us about your company:
Creative ideas, innovative strategies, imaginative technology.

Cowan Group is a full service creative and technology agency whose strengths lie in working with clients such as Tattershall Castle Group, Brighthouse & Honda to demystify digital technologies, build business and create new and innovative ways to market.

We understand how to bridge between on and offline communications and our in-house team, services and infrastructure enables us to work with our clients to create strategies, implement ideas, run and measure our client campaigns.


Why are you proud of your company?
Ask anyone of our clients and they will tell you that they look to Cowan Group to provide them with real ideas to improve their business.

We are not just about fulfilling briefs. We use our knowledge and understanding of their industries, new technologies and marketing techniques to get more closely involved with our clients and to help them ‘Fast Forward’ their businesses.
The more successful their businesses, the more successful we become.

Where do you see online advertising in ten years?
The internet is very consumer driven. They decide what they want to see, what sites they want to go to, and can even affect the sites decision to run advertising or not.

Sites will look to offer selective advertising more and more to consumers in return for an additional level of service. The trick will be then to entertain them in the same way as TV adverts so that people start talking during a work coffee break about their favourite online advert, as opposed to their best TV one.

Contact us if you …
Lost or simply need a fresh slice of thinking.

It’s all too easy to throw cash in to the digital arena and to see no real return.
We want to help you find real creative and innovative routes to market.

Cowan Group believes the internet is our friend because?
It’s always there when we need it, like an overbearing mother.

It always has the answer, like a clever mate in the pub quiz.

It doesn’t answer back, unless we let it.

It lets us find other people who have similar attitudes to us, no matter how weird!

And it shows us, through viral videos, that other people really are more stupid than we are.

And finally… give us some office gossip
You’ll have to get to know us before we tell you our gossip!

Contact details


14-16 Great Portland Street
London
W1W 8QW

Telephone: 020 7631 3278
Fax: 020 7631 3011
Email: marcel@cowangroup.co.uk
Website: http://www.cowangroup.co.uk
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