Internet marketing events

Run over one day this course will give delegates a comprehensive guide to the key digital marketing disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.

Come and celebrate the best internet marketing campaigns of 2009.

This two days course also features an in-depth look at Customer Relationship Management, CRM. The accountability of digital marketing means that marketers have access to a wealth of information on consumer habits that was previously unthinkable. This data can then be used to build long-lasting, fruitful, relationships between brands and consumers.

This course has been designed to guide delegates through the often challenging world of digital project management and production leaving them with adaptable skills that can be applied to any web project they might be tasked with.

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance. If you need to learn more about measuring and managing digital ROI this course is essential for you.

"I’d recommend anyone, at any level attend Metrics and Optimisation. A very well put together and engaging course. Even if you think you’re fully up to speed with the latest tools and know what you should and shouldn’t be measuring, this course will make you think again!"
Regan Maloney, Digital Planning Director, BEC London