Canadian Tourism Commission

Industry-led, market-driven, and research-based, the mission of the Canadian Tourism Commission (CTC) is to increase awareness of and interest in Canada as a premiere four-season tourism destination. Together with its public and private sector partners, the Commission undertakes: -Macroeconomic, market and industry research; -Product and industry development; and -Advertising and promotional activities in markets across the globe. Reflecting these objectives are the two main CTC business lines: -Marketing and sales; and -information Marketing and sales activities aim to increase tourism-sector revenues by attracting more and higher-yield tourists from international markets and by encouraging more Canadians to travel at home. Information activities help improve sector decision-making and profitability by researching and communicating market opportunities, new products in demand, trends, barriers to growth, and opportunities to lower transaction costs.