IGA Worldwide
IGA Worldwide (http://www.igaworldwide.com) is the world’s leading in-game advertising network. IGA enables advertisers to target millions of highly engaged consumers playing games across a wide range of gaming platforms and genres. IGA Worldwide was selected by Sony Computer Entertainment as the first in-game advertising provider for the PLAYSTATION®3 and is partnered with leading game companies such as Activision, Atari, Codemasters, Electronic Arts, id Software and Valve Software. The company has delivered campaigns for a broad range of brands such as 20th Century Fox, Gillette, Intel, McDonald’s, Puma, Toyota and Unilever. IGA was founded in 2005 and is headquartered in New York City with additional offices in Los Angeles, San Francisco, London, Paris and Berlin. IGA’s financial backers include GE/NBCU, Intel Capital, Morgenthaler Ventures, Easton Capital, DN Capital, KTB Ventures, Translink Capital, Itochu Technology and Sumitomo/Presidio STX.
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40,000,000
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month
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£2,350,000
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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