Last.fm

Last Fm: The online, social music revolution that connects people with music and artists with listeners. By joining the Last.fm community, music fans can choose to share their music preferences by linking their media player to the Last.fm database. The users power the site, across listening habits, events, artist biographies (wikis), personal pages, recommendations and journals. Last Fm boasts the largest catalogue of music anywhere on the globe: EMI, Warner Music Group, Sony BMG and Universal Music Group are all signed as partners, while over 250,000 independents are also signed. As is CD Baby and independent aggregators The Orchard and IODA.The launch of ‘Free On Demand’ offers the opportunity to play tracks when you want up to three times free. At this point Last.fm became, overnight: The World’s Largest Jukebox.The core user is male 18-34 with a sweet spot 18-24He is highly engaged, viewing on average 6 pages per sessionSome in the community are listening to over 350 songs a weekOver 2000 events are created and added to the world’s largest live events catalogue every day (globally) Last fm hosts over 200,000 artist wikis The Last fm community is engaged, young, up-market and hard to reach.