Magnetise Group
The Magnetise Group is a marketing technology company founded in 2007 to improve the reach, return and accountability of digital engagement. It provides solutions for the creation and management of advertising, marketing and lead generation campaigns that deliver significant revenue while optimising both response rates and data quality. Clients include Northern & Shell, Maxim, Fish4, CD WOW! and Business Traveller publications, with campaigns being run for telecom and utility providers, consumer brands including Nokia, Starbucks, Hugo Boss and McCain, as well as retailers such as ToysRUs, Littlewoods and BrandAlley.
The Magnetise Group comprises two divisions, Magnetise Media and Magnetise Solutions. Magnetise Media Magnetise Media’s portfolio of bespoke, highly scalable performance advertising solutions help marketers engage with and activate target consumers while ensuring publishers maximise both monetisation of traffic and revenue generation potential. The advertising, marketing and lead generation campaigns enabled by Magnetise Media’s suite of products incorporate advanced targeting, interaction and customisation as standard and are driven through everything from display inventory to video to mobile to editorial content ensuring better quality, experience and results for all parties. Underpinned by Magnetise’s proprietary marketing technology platform, the TopFox white label competition platform has become the UK’s leading solution with over one million active users in under three years, In-Banner is prized for its ability to improve display advertising with data capture and real time validation, while In-Video, Magnetise Media’s newest release, is set to standardise innovation in online video advertising.
Magnetise Solutions Magnetise Solutions is committed to helping agencies, advertisers, large publishers and media vendors provide outstanding lead generation services. Leveraging the Magnetise Group’s proprietary marketing technology platform, Magnetise Solutions offers its clients a truly best-in-class management & analytics platform through Lead Intelligence in addition to developing, hosting and supporting lead-centric websites and web apps. Using the team’s wealth of experience, Magnetise Solutions creates truly compelling environments that attract users and capture the information needed to deliver to advertisers the best possible prospects.
