Market Sentinel

Market Sentinel provides you with actionable solutions designed to help you make sense of online conversations about your company. What we offer: 1) Product Launcher: we'll identify influential people that will spread the word of mouth about your product. After the launch, we'll track your campaign and measure the results so you can quickly adapt to your customers' needs. 2) Reputation Manager: our tools provide constant monitoring of what people are saying, allowing you to swiftly act upon anything negative before it escalates to a crisis. 3) Campaign Tracker: Wheter you've just aired a new television commercial or are launching a new website, we can track the success of your campaign across traditional and social media sources. 4) Crisis Manager: If your brand, product or service is in a crisis, we can monitor the crisis and provide regular intelligence on how much damage has been done and who can help turnaround your reputation. How we do it: 1) MarketInfluence: our tool allows you to identify key authorities on your brand or issues. You can examine their ego-nets (who cites them, who they cite).MarketInfluence allow you to understand how others achieve authority and to target your resources at ensuring that they support your message or brand. 2) LiveBuzz: it monitors, analyse and measure online commentary to inform your marketing strategy and help you make better business decisions. Our technology is capable of monitoring the sentiment on brands, services, people, products and trends/topics. LiveBuzz can assess whether your brand is being well-received or attacked. Our regular analyst calls turn this information into recommendations for action. Clients include Abbott Laboratories, Avis Group, Bupa, Rio Tinto, Cadbury, Durex Scholl, Nationwide, Sanitas, Ebay, Edelman, freesat, VW, Ogilvy, The Open University, Reckitt Benckiser, and GlaxoSmithKline