Phorm Inc

Phorm is an innovative digital media company whose technology aims to create a new, more adaptive Internet. The Open Internet Exchange (OIX), Phorm’s technology platform, combines anonymised ISP data with patent-pending Phorm ad-serving technology to help advertisers and ad agencies reach their most valuable customer segments with unprecedented precision, whilst giving publishers and networks more potential value from every ad slot. Phorm’s technology has been built from the ground up to protect consumer privacy and sets a new higher standard. It does not know who users are. It does not know where they have been and gives them a free and transparent choice. It does not store any personally identifiable or sensitive information (such as names or addresses, website URLs, search terms, IP addresses). Neither Phorm nor its partners ever know who users are or where they have been online as a result of Phorm’s technology.