News & Blogs archive

Refine your search

E.g., 28/08/2015
E.g., 28/08/2015

Pages

Blog entry
28/08/2015
Kate Burns, GM Europe at BuzzFeed reflects on the growth of video in the last few years, and looks forward to their IAB UK Digital Upfronts event.
Blog entry
27/08/2015
eBay Advertising’s Phuong Nguyen discusses why precise targeting trumps stereotypes every time.
Blog entry
27/08/2015
Ed Couchman, Head of Industry Relations at Facebook looks forward to IAB UK Digital Upfronts, and explains that their event will focus upon mobile as the creative canvas.
Blog entry
27/08/2015
Christie Dennehy-Neil, the IAB's Public Policy Manager, explains how to reduce the likelihood of your next ad inadvertently funding the activities of those who are committing intellectual property crime.
News item
26/08/2015
YouTube's new platform YouTube Gaming launches today (August 26th), going head-to-head with Amazon's Twitch.
Blog entry
26/08/2015
Rakhee Jogia, Director of Display at Rakuten Marketing, explores the rapid integration of mobile devices in our daily lives and highlights the opportunities for retailers and how marketers are capitalising on the exciting mobile space.
Blog entry
25/08/2015
It's the world's fastest-growing digital language but what are the opportunities for brand advertisers? Mark Middlemas, Director of Communications at RadiumOne gives the lowdown - with help from Aidan Lonergan, a "millennial" marketing intern.
News item
25/08/2015
YouTube is set to remain a key element in marketers' branded content and advertising campaigns despite the emergence of competition from established firms and startups.
Press release
25/08/2015
The IAB is releasing 5 statements clarifying its position on one of the five biggest issues facing digital advertising through the "IAB Believes" initiative.
News item
24/08/2015
Google's partnership with Twitter to bring tweets to its search results is being extended to desktop after proving a success on mobile.

Pages