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E.g., 04/03/2015
E.g., 04/03/2015

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Blog entry
03/03/2015
Andreas Dooley, Commercial Director, UK at Adform, explains why brand marketers are now jumping on the programmatic wagon.
News item
03/03/2015
Google has confirmed it will split up its Google+ social network offerings, moving the photos side of the service into a separate element from updates and posts.
Blog entry
27/02/2015
In the run-up to our RTA conference on 11 March, the IAB's Programmes Manager David Frew and the conference sponsors take a look at the possible outcomes for programmatic and real-time advertising.
Google
News item
27/02/2015
Google is to add search-based ads to its Android Play store in order to help app developers ensure their offerings are seen by as wide an audience as possible.
Mobile Engage 2015
Press release
27/02/2015
In it’s sixth year, the IAB’s Mobile Engage conference will celebrate the power and effectiveness of mobile connectivity as well as define the limitless opportunities it offers for brands. Mobile Engage is taking place on Thursday 14th May at the Mermaid Centre in Blackfriars.
Blog entry
26/02/2015
Jed Mole, European Marketing Director at Acxiom takes a look at how Star Wars characters can translate into the digital marketing industry.
News item
26/02/2015
Research released by RadiumOne, the advertising technology company, and Rugby World Magazine reveals just how tech-savvy and connected today’s rugby union fans are.
News item
26/02/2015
Barclays has become the first bank in the UK to allow its customers to make payments to friends or businesses using just their Twitter handle.
Press release
25/02/2015
AppChoices & Consumer Choice page for mobile web take control and advertising transparency beyond desktop, while delivering a consistent, independently enforceable choice experience.
Moible retail
News item
25/02/2015
The growth of mobile commerce shows no signs of slowing down, as new research has revealed more than 40 per cent of UK online retail sales in the three months between November 2014 and January this year came from these gadgets.

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