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Tapad
Press release
02/09/2014
Tapad, the leading cross-screen marketing technology company, and the Internet Advertising Bureau UK (IAB), today announced that Tapad Europe President, Ben Regensburger, has joined the IAB UK Mobile Board.
Blog entry
02/09/2014
David Waterhouse, global head of content at Unruly, discusses the 5 most popular adverts in the UK during August, including Homer Simpson’s take on the Ice Bucket Challenge.
Blog entry
01/09/2014
Chloe Grutchfield, Digital Products, Acxiom explains why multiscreen and omnichannel purchase journey’s provide new challenges and opportunities for marketers.
Blog entry
01/09/2014
The IAB's Chief Executive, Guy Phillipson asks 'why shouldn't display advertising be traded like any other commodity which has to adhere to quality standards?'
News item
01/09/2014
More than half of internet users in the US spend at least three hours a day online, new research has revealed.
Blog entry
29/08/2014
Claire Valoti, Head of Agency Relations at Facebook UK, outlines why Facebook is taking part in the UK Digital Upfronts and explains why the initiative is so crucial for the digital industry.
Blog entry
29/08/2014
John Watton, Director, Digital Marketing EMEA, Adobe, explores what the future holds for Google’s advertising business.
Native
News item
29/08/2014
The majority of marketers in the UK will increase their investments in native advertising in 2015, new research has revealed - despite the fact many professionals still remain uncertain about what it actually is.
Blog entry
28/08/2014
Exponential are premier sponsors of IAB Engage 2014. Phil Buxton, Chief Marketing Officer, outlines his top 10 digital campaigns.
News item
28/08/2014
Twitter has confirmed that it has opened up its analytics dashboard to all users of the site, which means every individual and company can now view detailed information on who is viewing their tweets.

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