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The Super Bowl finale set a new Twitter record, with an average of 10,000 tweets being sent per second over the last three minutes of the match. A total of 13.7 million posts relating to the Super Bowl were made on Sunday (February 5th) evening, Twitter revealed in a blog post. During the last...
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Online advertising accounted for 83 per cent of Facebook's $3.71 billion (£2.4 billion) revenue in 2011 due to a 42 per cent increase in the number of ads delivered and an 18 per cent rise in the average price of ads on the social network. The company also revealed that its total revenue increased...
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A growing number of Super Bowl advertisers previewed their TV ads online before the final yesterday (February 5th), with 20 out of the 36 doing so.
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Key players from the online advertising ecosystem met recently to discuss the development of new principles aimed at ensuring safer online ad placement.
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Twitter unveiled the first of its UK brand pages on February 1st, with Asda, Cadbury and Sky taking advantage of this new advertising service.
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Search, banner ads and videos are expected to make up 80 per cent of all online advertising spend in the US through to 2016, it has been predicted by eMarketer.
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Broadband speeds in the UK increased by 22 per cent over the last year, figures from Ofcom have shown, but the country is still a long way from being digital.
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Privacy should be a key concern for everyone with an interest in the digital industry, argues Nick Stringer, Director of Regulatory Affairs at the IAB.
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Last week, celebs such as XFactor protégé Cher Lloyd, Rio ‘you’ve been merked’ Ferdinand and Boxing star Amir Khan took part in a Mars campaign to promote the Snickers brand. The “you’re not yourself when you’re hungry” campaign saw the celebs making out of character remarks on their twitter...
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Social media giant Facebook is set to file for its initial public offering (IPO) today (February 1st) and is expected to be valued at $100 billion (£63.6 billion).
