News item
Foursquare has created a page dedicated to the Olympics, enabling people to check into sports venues to unlock a specially created badge and for the chance to win tickets to the tournament.
Blog entry
First things first, does your data contain the necessary fields to split by lifestage? Depending on how you want to define each stage, you’ll need a date relating to an activity. For example signup date, last purchase date or last login date.Next you need to define your groups. Here’s a quick...
News item
Infectious Media brings together industry luminaries to bridge the real-time knowledge gap.
Blog entry
Knowing and responding to a customer’s last action is one thing, but how can you really leverage this to influence future behaviour to move from a reactive to a proactive customer management model?By creating a set of criteria or ‘personas’ and applying to your database you can start to deliver...
Press release
Over 700 delegates attend the mobile marketing industry’s event of the year.
News item
Key players from IAB UK to join European industry luminaries at Barcelona conference.
Last few days to book your place at key European digital conference.
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Ikea is using both Pinterest and Facebook to promote its new Indian-inspired range, which sources all products from the country.
News item
Yahoo! has launched a new tool for marketers called Genome, which enables them to analyse data to create targeted online advertising campaigns.
Press release
The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
News item
Facebook is currently testing paid status updates, which allows users to pay for an update 'highlight', meaning it is displayed prominently and for longer.
