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E.g., 06/03/2015
E.g., 06/03/2015

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Blog entry
06/03/2015
Francis Turner, Managing Director, Adyoulike and member of the IAB’s Content and Native Council argues that while the industry is right to look at native advertising measurement, it needs to keep the end result for advertisers front of mind in order for the maturing native advertising market to be...
YouTube
News item
05/03/2015
YouTube has been named as the most popular digital brand for children in the UK, with the video-sharing website and app the most-used services among youngsters aged between five and 16.
Pebble
News item
04/03/2015
Crowdfunded smartwatch maker Pebble has unveiled its latest premium device, which aims to go head-to-head with Apple's upcoming wearable gadget.
Blog entry
03/03/2015
Andreas Dooley, Commercial Director, UK at Adform, explains why brand marketers are now jumping on the programmatic wagon.
News item
03/03/2015
Google has confirmed it will split up its Google+ social network offerings, moving the photos side of the service into a separate element from updates and posts.
Blog entry
27/02/2015
In the run-up to our RTA conference on 11 March, the IAB's Programmes Manager David Frew and the conference sponsors take a look at the possible outcomes for programmatic and real-time advertising.
Google
News item
27/02/2015
Google is to add search-based ads to its Android Play store in order to help app developers ensure their offerings are seen by as wide an audience as possible.
Mobile Engage 2015
Press release
27/02/2015
In it’s sixth year, the IAB’s Mobile Engage conference will celebrate the power and effectiveness of mobile connectivity as well as define the limitless opportunities it offers for brands. Mobile Engage is taking place on Thursday 14th May at the Mermaid Centre in Blackfriars.
Blog entry
26/02/2015
Jed Mole, European Marketing Director at Acxiom takes a look at how Star Wars characters can translate into the digital marketing industry.
News item
26/02/2015
Research released by RadiumOne, the advertising technology company, and Rugby World Magazine reveals just how tech-savvy and connected today’s rugby union fans are.

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