News item
The IAB is beginning work on a major research project which will utilise innovative qualitative techniques and a quantitative survey to get under the skin of how consumers move from one device to another to navigate along the purchase journey.
Blog entry
Nick Stringer, Director of Regulatory Affairs at the IAB UK, explains the background to the campaign to raise awareness of the ad icon.
News item
Following on from the popularity of Twitter’s Vine app, Instagram is rumoured to be adding a similar feature that will allow users to upload short video clips.
Press release
IAB research reveals top UK retailers struggle to be mobile and tablet ready.
74% of top spending retailers have a mobile optimised sites, but only 8% have a tablet optimised site.
News item
Yahoo! has filed for a patent that allows advertising charges to be modified based upon the viewer’s "social influence".
News item
After two years in development, Myspace has relaunched with a $20 million (£12.7 million) campaign that emphasises its all-new focus on creativity.
Blog entry
Tim Cowland, Partner at Audio Experts, outlines just what Apple’s release of iTunes Radio means for the audio advertising sector and discusses what this means for radio and for writing great audio copy.
News item
R/GA London’s work for Getty Images takes top honours in the IAB’s Creative Showcase Awards for May.
Blog entry
Stuart Aitken, Editorial Manager at the IAB UK, explains why the trade body is embracing the NotFound project.
Blog entry
Leena Shah, Marketing Communications Manager at Microsoft Advertising UK, outlines what B2B marketers need to care about when it comes to content marketing.
