News & Blogs archive

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Blog entry
17/04/2014
Mark Zablan, President Adobe EMEA, argues that change, reinvention and transformation should be crucial themes for any brand to embrace.
News item
16/04/2014
The BBC is the world's most-shared news brand on Twitter, the corporation has revealed, with its stories generating 2.71 million shares in March.
Online shopping
News item
15/04/2014
People living in London spend more online than anyone else in the UK, while they also seem to have a better idea of what they're looking for.
Press release
15/04/2014
Viewability standards have been launched to provide guidance on greater accountability for brands. The standards give a green light to the industry for those wishing to trade against viewability to begin trading on the new metric for the first time.
News item
15/04/2014
Mini Me campaign for Nescafé by agency Jam takes top honours in the IAB’s Creative Showcase Awards for March.
Mobile Shopping
News item
14/04/2014
Shoppers in the UK are set to increasingly turn to mobile devices for purchases this year, with almost one pound in every five spent online coming via a smartphone or tablet.
Blog entry
11/04/2014
Martin Brown, VP, Managing Director UK & Nordics, DataXu, examines the four main strategies for buying digital inventory.
Blog entry
11/04/2014
Dan Wright, Director, at Amazon Media Group, Europe summarises some key takeaways from Advertising Week Europe, including the theme of disruption.
News item
11/04/2014
Most social media sites are now seeing the majority of their traffic originate from mobile devices such as smartphones and tablets, as users move their activities away from desktops.
Blog entry
10/04/2014
The IAB's Editorial Manager Stuart Aitken reports from the trade body's Digital Britain Conference where the 2013 IAB / PwC adspend figures were unveiled for the first time.

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