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News item
23/07/2014
AOL UK is making all of its reserved inventory available programmatically through its Demand Side Platform (DSP), giving advertisers easier access to the web giant's owned and operated sites.
Blog entry
23/07/2014
Joy Dean, head of partnerships at Widespace explains why the second screen phenomenon is an opportunity that can’t be missed for advertisers.
News item
22/07/2014
Yahoo has acquired app analytics firm Flurry as part of wider plans to boost its advertising revenue from smartphones.
Blog entry
22/07/2014
Andreas Andreou, Commercial Director at Quidco, explains why brands cannot afford to not jump on the personalisation bandwagon.
Blog entry
21/07/2014
Emily Riley, COO of Ghostery Inc, discusses the new phenomenon of Marketing Cloud Management and the importance of vendor processes for enterprises.
News item
21/07/2014
Facebook has launched Mentions, a new app aimed at making it easier for celebrities and other public figures to connect with fans.
News item
18/07/2014
Facebook has unveiled a new feature that will include a 'buy' button on ads and Page posts to let consumers make purchases directly from the social network.
Blog entry
18/07/2014
Jeff McCollum, President and Founder of CAKE reviews the performance marketing industry and explains why he thinks 2014 is the year for the industry.
LinkedIn
News item
16/07/2014
Business-oriented social network LinkedIn has confirmed it has acquired alerts provider Newsle to help its users get real-time updates about their contacts.
Blog entry
15/07/2014
Natasha Mooney, Director of Product Engagement at Livefyre runs through some top tips on how to generate better comments on your website.

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