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News item
28/07/2014
It may be many months until the festive season, but businesses need to be gearing up their Christmas campaigns now, as shopping for the holiday period is set to begin as early as next month for many people.
News item
25/07/2014
The majority of young people do not mind sharing data with brands and have little concern over how much information they provide.
Blog entry
25/07/2014
Jeff McCollum, President and Founder of CAKE explains why he believes the whole purchase journey should be measured, not just the ad.
News item
24/07/2014
IAB Greece launches ad campaign in partnership with the EDAA to educate and empower consumers about targeted online advertising. Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice.
News item
23/07/2014
AOL UK is making all of its reserved inventory available programmatically through its Demand Side Platform (DSP), giving advertisers easier access to the web giant's owned and operated sites.
Blog entry
23/07/2014
Joy Dean, head of partnerships at Widespace explains why the second screen phenomenon is an opportunity that can’t be missed for advertisers.
News item
22/07/2014
Yahoo has acquired app analytics firm Flurry as part of wider plans to boost its advertising revenue from smartphones.
Blog entry
22/07/2014
Andreas Andreou, Commercial Director at Quidco, explains why brands cannot afford to not jump on the personalisation bandwagon.
Blog entry
21/07/2014
Emily Riley, COO of Ghostery Inc, discusses the new phenomenon of Marketing Cloud Management and the importance of vendor processes for enterprises.
News item
21/07/2014
Facebook has launched Mentions, a new app aimed at making it easier for celebrities and other public figures to connect with fans.

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